We all want organic bookings; clients who search for a pet photographer Google, and decide to go with you. These type of bookings often have the highest average sales and as an added bonus, the conversion process is often much easier compared to enquiries from interruption type marketing (giveaways, Facebook Ads etc) since these client are already looking for pet photography.

So how do you get your site to rank on Google, and how do you know if it needs optimising? Here are some of my favourite tools that I use to answer those questions, plus some extras that I use to elevate the user experience on my website and increase my conversion rate.

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You’re already managing Facebook- perhaps even a group too, and Instagram which is getting more and more time consuming thanks to Reels, and that’s just social media. Then you likely dedicated a whole lot of time to a bunch of other marketing avenues too. Blogging is pushed down that to-do list and soon enough you start to wonder if it’s even needed at all. Sound familiar?

Sorry to be the bearer of bad news but I’m here to tell you that the answer is most likely yes.

When analyzing the numbers, most photographers I know, myself included, will see that their highest spending and most valuable customers typically found them through an organic Google Search.

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