THE PET PHOTOGRAPHERS BLOG

Tips for growing a successful pet photography business

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Kirstie McConnell 7/28/23 Kirstie McConnell 7/28/23

How to re-book past clients

Most of us love our clients. I mean, they’re all animal-people right? And our clients love us. So are you giving them the opportunity (or an excuse) to book with you again?

I did a bit of research for this article and time and time again I read this statistic: 82% of companies agree that retention is cheaper than acquisition. Sure that is highly likely made up of companies that are selling consumables, but the point remains. It is much easier and cheaper to re-book past clients.

Here’s a few reasons why:

Kirstie McConnell 7/14/23 Kirstie McConnell 7/14/23

Understand and improve your website ranking and user experience with these tools

We all want organic bookings; clients who search for a pet photographer Google, and decide to go with you. These type of bookings often have the highest average sales and as an added bonus, the conversion process is often much easier compared to enquiries from interruption type marketing (giveaways, Facebook Ads etc) since these client are already looking for pet photography.

So how do you get your site to rank on Google, and how do you know if it needs optimising? Here are some of my favourite tools that I use to answer those questions, plus some extras that I use to elevate the user experience on my website and increase my conversion rate.

Learn More

Kirstie McConnell 6/14/23 Kirstie McConnell 6/14/23

Blogging for pet photographers - is it still worth it in 2023

You’re already managing Facebook- perhaps even a group too, and Instagram which is getting more and more time consuming thanks to Reels, and that’s just social media. Then you likely dedicated a whole lot of time to a bunch of other marketing avenues too. Blogging is pushed down that to-do list and soon enough you start to wonder if it’s even needed at all. Sound familiar?

Sorry to be the bearer of bad news but I’m here to tell you that the answer is most likely yes.

When analyzing the numbers, most photographers I know, myself included, will see that their highest spending and most valuable customers typically found them through an organic Google Search.

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Kirstie McConnell 3/22/23 Kirstie McConnell 3/22/23

Profitable expo booths for pet photographers - Tips to exhibit successfully

If there’s one photographer I know who absolutely smashes expo’s, it’s Sarah Mounsey. She consistently generates over 300 leads at an annual event she attends which brings in $150k of sales. I asked her to share what she’s learned.

Here are her top tips to a successful (read: profitable) expo booth/ fair stall for pet photographers..

Keep reading to learn more

Kirstie McConnell 11/29/22 Kirstie McConnell 11/29/22

Get started with outsourcing

You’ve heard a bunch of professional photographers talking about outsourcing and their VA’s. You can see the benefits but knowing where to start is all a bit confusing. I mean, what tasks can you start with, how much do you pay, which is best between Fiver, Airtasker, the specific sites for retouchers? And that’s just for listing an ad! Then you have the hiring process, onboarding, sharing passwords and training. Is it worth it?

I’m not going to lie to you, there is a process to hiring any new team member and it’s no different for bringing on a Virtual Assistant. But it is worth it, and it doesn’t have to be overwhelming.

Kirstie McConnell 11/2/22 Kirstie McConnell 11/2/22

The three requirements for great partnerships

We had a marketing panel discussion at The Retreat. When I asked Mareike her best marketing strategy she immediately replied “partnerships”. Of course I was super excited to hear her perspective because that’s also my strongest marketing avenue and one I teach during the marketing lessons of the Business Foundations Challenge.

Then over the weekend, one of the Retreat attendees and photographers in the last Challenge emailed me on this subject, and asked me what I’d do.

I’ve shared the story in this week’s blog, and some suggestions for working with partners.

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