The words on your website, your copy, can have a positive, a negative or a neutral affect on your business.

Bad copy can lead to you being “blacklisted by Google” and it can leave your audience with more questions than they started with.

Good copy helps you rank on Google while relating to your ideal client, hooking them emotionally, addressing their fears and objections- without sounding condescending- and converts them to bookings, all while sounding like yourself (and your brand)!

My old copy wasn’t necessarily bad. I’d even argue it was pretty good. But it wasn’t doing enough of the work.

When I mentioned to fellow photographer, Adam Gray, that I’d just hired a copywriter so my website would have a higher conversion rate, his immediate reply was “you know she’ll just use AI right?”.

He was wrong.

Last year I hired Sarah Stangl to photograph my family (myself, my husband and our two dogs) and yesterday, our framed canvas arrived (yes, it's stunning- see below!). It reminded me of all the shoots I’ve had over the years and everything I’ve learned from those as a photography business owner.

Here are some things I’ve learned from hiring other photographers