THE PET PHOTOGRAPHERS BLOG
Tips for growing a successful pet photography business
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Blogging for pet photographers - is it still worth it in 2023
You’re already managing Facebook- perhaps even a group too, and Instagram which is getting more and more time consuming thanks to Reels, and that’s just social media. Then you likely dedicated a whole lot of time to a bunch of other marketing avenues too. Blogging is pushed down that to-do list and soon enough you start to wonder if it’s even needed at all. Sound familiar?
Sorry to be the bearer of bad news but I’m here to tell you that the answer is most likely yes.
When analyzing the numbers, most photographers I know, myself included, will see that their highest spending and most valuable customers typically found them through an organic Google Search.
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Wild Ones | Treasure Shot
Wild Ones is a photography series celebrating the beauty and athleticism of the agility dog outside of competition. German pet photographer, Jenny Wintzen, shows the joy and flowing movement of these dogs with striking, hi-speed images.
Why I hired a copywriter in the age of ChatGPT
The words on your website, your copy, can have a positive, a negative or a neutral affect on your business.
Bad copy can lead to you being “blacklisted by Google” and it can leave your audience with more questions than they started with.
Good copy helps you rank on Google while relating to your ideal client, hooking them emotionally, addressing their fears and objections- without sounding condescending- and converts them to bookings, all while sounding like yourself (and your brand)!
My old copy wasn’t necessarily bad. I’d even argue it was pretty good. But it wasn’t doing enough of the work.
When I mentioned to fellow photographer, Adam Gray, that I’d just hired a copywriter so my website would have a higher conversion rate, his immediate reply was “you know she’ll just use AI right?”.
He was wrong.
Ivar and Wodan | Mirka Koot Fotografie
Mirka Koot’s creative portraits of Ivar and Wodan, are full of colour and expression. The beautiful relationship they have really comes through in these images as the cats interact with each other and the various decorative pieces. They really do make you smile.
Why you should be the client - hiring a professional photographer, as a professional pet photographer!
Last year I hired Sarah Stangl to photograph my family (myself, my husband and our two dogs) and yesterday, our framed canvas arrived (yes, it's stunning- see below!). It reminded me of all the shoots I’ve had over the years and everything I’ve learned from those as a photography business owner.
Here are some things I’ve learned from hiring other photographers
Dogs in Barcelona | Dog on Camera
Dogs in Barcelona is a photo series by Zuzanna Rudas of Dog on Camera, showcasing the spectacular sights of Barcelona. Dogs of all shapes and sizes have been beautifully posed amongst some exquisite architecture and I have no doubt, one look at these images will have you booking the next flight out!
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