THE PET PHOTOGRAPHERS BLOG

Tips for growing a successful pet photography business

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Kirstie McConnell 10/6/23 Kirstie McConnell 10/6/23

Plug-and-play marketing solutions for pet photographers

I’m a big fan of plug-and-play marketing solutions. We even offer a few on the site, especially for pet photographers.

Over the last few weeks, I trialled a new marketing strategy.

I do this kind of thing from time to time as a bit of a test for you all! This time it was a great reminder that plug-and-play solutions are a really good starting point, but if they don't work at first, you might just need to make a small change to suit you better.

This is what happened.

Kirstie McConnell 9/21/23 Kirstie McConnell 9/21/23

Workshops are not for portfolio building

Attending a workshop purely for portfolio building doesn’t make any sense. That means that you are not taking full advantage of learning from the instructor you paid to learn from.

Why not instead, fully embrace that opportunity and when you get home organise some portfolio shoots to further practice your new skills, in locations your clients can actually book?

Guest User 9/5/23 Guest User 9/5/23

Mid-South Color Labs

Mid-South Color Labs is based in USA and the company ships worldwide.

They specialise in printing digitally painted photographs on canvas.

Kirstie McConnell 7/28/23 Kirstie McConnell 7/28/23

How to re-book past clients

Most of us love our clients. I mean, they’re all animal-people right? And our clients love us. So are you giving them the opportunity (or an excuse) to book with you again?

I did a bit of research for this article and time and time again I read this statistic: 82% of companies agree that retention is cheaper than acquisition. Sure that is highly likely made up of companies that are selling consumables, but the point remains. It is much easier and cheaper to re-book past clients.

Here’s a few reasons why:

Kirstie McConnell 7/14/23 Kirstie McConnell 7/14/23

Understand and improve your website ranking and user experience with these tools

We all want organic bookings; clients who search for a pet photographer Google, and decide to go with you. These type of bookings often have the highest average sales and as an added bonus, the conversion process is often much easier compared to enquiries from interruption type marketing (giveaways, Facebook Ads etc) since these client are already looking for pet photography.

So how do you get your site to rank on Google, and how do you know if it needs optimising? Here are some of my favourite tools that I use to answer those questions, plus some extras that I use to elevate the user experience on my website and increase my conversion rate.

Learn More

Kirstie McConnell 6/14/23 Kirstie McConnell 6/14/23

Blogging for pet photographers - is it still worth it in 2023

You’re already managing Facebook- perhaps even a group too, and Instagram which is getting more and more time consuming thanks to Reels, and that’s just social media. Then you likely dedicated a whole lot of time to a bunch of other marketing avenues too. Blogging is pushed down that to-do list and soon enough you start to wonder if it’s even needed at all. Sound familiar?

Sorry to be the bearer of bad news but I’m here to tell you that the answer is most likely yes.

When analyzing the numbers, most photographers I know, myself included, will see that their highest spending and most valuable customers typically found them through an organic Google Search.

Learn More

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