S11E09 | How to Work with Dog Brands with Kerry Jordan

PodcastInterviewsSeason 11

Feb 9

Written By Kirstie McConnell

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Kerry Jordan | Fur & Fables

Do you have clients who have their own pet-related business? Perhaps you’ve received enquiries from local dog brands before, or you know of small businesses that you’d love to work with, but you’re not sure how to serve them. Are you always wondering how you can create a package that would best serve them - stumped between your normal pricing, recommended licensing pricing, and giving everything for free? Stay tuned.

Kerry Jordan of Fur & Fables works with small dog businesses grow their brand and feature in magazines like Town & Country. Today, we’re here to talk all about how she started with brand photography, how those sessions might different, and of course, the age old question- how to charge for it!

IN THE EXTENDED EPISODE:

Pricing structures for branding, and what about licensing and usage?
How many images do brand clients need and how often?
The recent Instagram changes to becoming video dominant
Where and how you can build relationships to attract
What messaging helps the businesses to see they NEED professional images?
How knowing dog behaviour helps seperate you from the brand ambassador working for merchandise

Click here to listen to the full extended version of this episode in the Memberzone