As a pet photographer and an animal lover, you’re painfully aware of the limited lifetime that we get to spend with our pets. We all wish that they could be around forever - and we all know they won’t be.

It’s often one of the most powerful reasons our clients hire us for a photoshoot - so how do we communicate it with sensitivity?

In today’s interview with Sam Jacobson of Ideaction Consulting and the Own Your Business Podcast, we dive into this and so many other questions about navigating buyer psychology for higher conversions. He’s an absolute expert in sales, pricing and communication, you definitely don’t want to miss this one!