The Podcast for Pet Photographers
Listen free below, or join the Club for access to extended episodes
S11E07 | Setting your BIG Goal for 2022
I've been working fulltime in my business, Ragamuffin Pet Photography, for over a decade now and it has become my personal tradition to carve out a time at the beginning of each new year to sit down, review the previous year and plan for the upcoming 12 months.
In our recent Planning for Photographers workshop, I shared the exact Review + Reset process that I use for my own business and life. Studies have shown time and time again that setting challenging yet attainable goals is linked with higher motivation, self-confidence and task performance. In today’s episode you’ll learn how to craft your own BIG GOAL for 2022.
p.s. did you miss the live workshop? You can still catch the replay here: https://thepetphotographersclub.com/plan
S11E02 | 10 Things I Learned as a Pregnant Photographer
This episode is a bit of a niche topic, but when I became pregnant, I discovered that there was really very little content out there about how to handle pregnancy and maternity leave when you are a fulltime solopreneur/photographer. To be honest, I felt a bit lost - when should I finish up shoots? How do I handle clients? When do I need to start back again? In the hopes that it will make someone (you?) feel less lost in the future, here’s ten things that I learned as a pregnant photographer.
S11E01 | The marketing campaign to kickstart 2022
Most photographers I know are so busy toward the end of the year that their marketing gets completely neglected and then in the new year, their calendars are empty.
Hopefully you have a 12 month marketing calendar in place to avoid that, but if not, fear not- I’ve got you..!
This episode today is to share my favourite campaign with you to ensure that you can kick off 2022 with bookings in the diary.
I’m talking about a Pet of the Year Competition.
S10E06 | Managing client data, job statuses and to-do lists with a CRM
Managing a business can be stressful. You have a thousand and one hats to wear, and with that, means a never ending to-do list. As your business grows, so does that to-do list, but you don’t need to have an office full of sticky notes and an excel file with client details. You can have all those things in a CRM (client relationship management software, and if you use a photographers specific CRM like Studio Ninja, you can also keep contracts, quotes, invoices and so much more in there too. Better yet, Studio Ninja comes with sample templates of all of things and more!
In today’s interview, Kirstie interviewed the co-founder of Studio Ninja to learn what makes them different, how they help you, and what exactly these CRM’s can do for you.
Oh and if you’re ready to make the switch- they offer a free migration service )yep, even from sticky notes!) and with our coupon, you’ll save 50% for the first twelve months.
S9E07 | Creating Pre-Shoot Questionnaires to Skyrocket your Sales
Join The Pet Photographers Club co-host, Kirstie McConnell, for a free workshop to build a pre-shoot questionnaire that is actually useful AND easy for your clients in this replay of our live workshop, now available to Club members!
S9E06 | Pitching, Publicity and PR for Pet Photographers with Zoe Hiljemark
Tune into our interview with Zoe Hiljemark, a PR and Marketing expert who works exclusively with professional photographers. Her mission is to help photographers become ‘PR savvy’, gain visibility and grow a loyal audience - and she shares all her best tips in this episode. It’s time to get that head out of the sand and see how you can use PR strategies to grow your business!
S9E03 | Choosing Three Locations to Offer Your Clients (brought to you by nPhoto)
Are you an on-location pet photographer? In today’s special episode, with Pet Photographer of the Year awards sponsor nPhoto, we discussed the benefits of giving your clients just three set locations to pick from for their photoshoot. We recommend a park option, beach option and urban option - but of course, you could adjust these to suit your own environment. If you’re still leaving the location scouting up to your clients, this is a must-listen episode!
S8E01 | What we learned from 2020.. and what 2021 will bring..
Podcast co-host, Kirstie McConnell shares her top 3 take aways from our 2020 interviews, and what she’s implemented as a result, and shares exciting details about the upcoming Pet Photographers Conference.
S7E07 | Why Your Clients Love You with Kim Hartz
Have you ever asked your clients outright why they love you? Kinda awkward - but SO important. Our guest today, the fabulous Kim Hartz of Kim Hartz Photography and Through the Business Lens podcast, battled her nerves and called up some of her best clients to ask them that very question - “What is it that you love about working with me?” The answers surprised her!
Tune into this episode to hear how Kim used those calls in her rebranding journey, plus so much more (including insights into setting boundaries when you work from home, getting personal on your about page, setting yourself up for success with Planning Client Sessions and how to attract your ideal client). Yes, this is a jampacked episode, one you DEFINITELY don’t want to miss!
S7E06 | Five Ways to Organise Your Business with Airtable
We are obsessed with Airtable. Part spreadsheet, part database, Airtable is the way that both Kirstie and Caitlin organise all the information from each of their businesses. In today’s video deepdive, Caitlin shares her top five ways that you can start using Airtable to organise your photography business.
S6E07 | From Planning to Printing - the Full Customer Experience with Jennifer Zapatka
Jennifer Zapatka fell in love with photography as a high school student, developing black and white film in the darkroom. Over the years, she lost touch with the craft - until her first puppy, Oats, arrived on the scene. All of a sudden, all she wanted to do was photograph her adorable new furry friend - ‘With Love & Oats’ was born!
Now in her third year of business as a full-time pet photographer, Jennifer specialises in creating an exceptional client experience. We sat down to chat with her all about process, from planning to printing, the strategy behind her limited edition sessions and how she balances business with creativity through her passion project - ‘With Love & Dogs’.
S5E06 | Swapping to Virtual Ordering Appointments + a Covid-Update
In light of COVID-19 craziness, we postponed our scheduled deepdive/snapshot episode and instead we had a chat all about conducting In Person Sales online over Skype/Zoom. This is a different approach to the usual online gallery version of online sales - one that Kirstie has been using successfully since moving out of the city and Caitlin is just beginning to implement. Tune in to find out how it’s been going!
S5E05 | The Importance of Good Lighting for Business Success with Bud Thorpe
Our guest today is one half of the team behind Kimberly Sarah Photography. With over a decade of experience in photography education, Bud Thorpe teaches pet photographers how to master studio lighting, sharing the same techniques that he’s used alongside his fiancé Kimberly to grow their own pet portrait studio into a luxury boutique success.
Listen to this week's episode of the Pet Photographer's Club to learn all about how Bud Thorp is running a successful studio based on deliberate and calculated business decisions.
S5E02 | Snapshot - Goal Smashing in 2020
In this week's Deepdive Episode, we're chatting all about setting and smashing goals for this next decade
Watch our full 20 minute episode to hear our personal and business goals and join in the discussion online with our members in The Pet Photographer’s Club on Facebook.
S2E12 | The Best 18 of 2018 - Changes in Business this Year
In the final episode of the year, co-hosts, Caitlin of Ragamuffin Pet Photography and Kirstie of Bitsa Bernard Photography discuss the best 18 changes that they’ve made to their pet photography business in 2018.
