The Podcast for Pet Photographers
Listen free below, or join the Club for access to extended episodes
S9E08 | How to Use the Storybrand Website Framework in your Pet Photography Business with Ryan Toth
Have you heard of Storybrand? It’s a very popular and proven marketing strategy that helps businesses clarify their message and build a sales funnel into their website. In this 7-part framework, you cast your clients as the hero - rather than your website being all about YOU, your website tells a story that your client can relate to. Sounds intriguing, right? We interviewed website expert and certified Storybrand guide, Ryan Toth of Clearbrand to find out all about this powerful framework and how pet photographers can use it to improve their websites.
S9E07 | Creating Pre-Shoot Questionnaires to Skyrocket your Sales
Join The Pet Photographers Club co-host, Kirstie McConnell, for a free workshop to build a pre-shoot questionnaire that is actually useful AND easy for your clients in this replay of our live workshop, now available to Club members!
S9E06 | Pitching, Publicity and PR for Pet Photographers with Zoe Hiljemark
Tune into our interview with Zoe Hiljemark, a PR and Marketing expert who works exclusively with professional photographers. Her mission is to help photographers become ‘PR savvy’, gain visibility and grow a loyal audience - and she shares all her best tips in this episode. It’s time to get that head out of the sand and see how you can use PR strategies to grow your business!
S9E05 | Dog Brand Ambassadors, Book Launches and Maternity Leave - GoalTrackers Season 9
Today I was joined by Kelly Schulz of K Schulz Photography in Bloomington, Minnesota and Ina Jalil of Ina J Photography in Canberra for our season 9 Goal Trackers meeting.
Eavesdrop into our conversation about everything from book launches to doggy brand ambassadors and if you haven’t already, we’d love for YOU to share your Top Three Goals for the next three months over in the Mastermind Group: https://www.facebook.com/groups/The.Pet.Photographers.Club
S9E04 | How to Add Digital Painting to Pet Photography Business with Lesley Davidson
Tune into this latest interview episode to find out everything you want to know about digital painting for pet photographers - whether it’s Lesley’s best tips for learning yourself, how you can hire a “ghost painter” if (like me) you’re not a digital painter and in the extended episode we brainstorm different ways that you could successful integrate this service into your existing business model.
S9E03 | Choosing Three Locations to Offer Your Clients (brought to you by nPhoto)
Are you an on-location pet photographer? In today’s special episode, with Pet Photographer of the Year awards sponsor nPhoto, we discussed the benefits of giving your clients just three set locations to pick from for their photoshoot. We recommend a park option, beach option and urban option - but of course, you could adjust these to suit your own environment. If you’re still leaving the location scouting up to your clients, this is a must-listen episode!
S9E02 | Thinking Outside the (Category) Box for the Awards with Saskia Rosebrock
With entries now open for the 2021 International Pet Photographer of the Year Awards, we thought it would be the perfect time to chat with the 2020 Category Winner, Saskia Rosebrock of SasR Photography. Saskia wowed the judges with her outside the box interpretation of the ‘Pets and their People’ category and in today’s episode she shares her own experience with entering - and winning - during the awards, plus her journey as a landscape-loving dog photographer.
S9E01 | Everything You Need to Know About the 2021 Pet Photography Awards
Have you submitted your entry for the annual International Pet Photographer of the Year Awards yet?
We’re halfway through May, which means there’s only a couple more weeks to go! These awards are open to all countries, 100% free to enter and there are so fantastic prizes up for grabs thanks to our generous sponsors. Tune into the latest podcast episode as Kirstie and Caitlin share everything that you need to know to enter - and win - the 2021 awards.
S8E11 | Using Wall Mock Ups for marketing material
Following on from last weeks interview with Michael Puck, we wanted to share with you how to get your clients thinking more about wall art before they even contact you! In this episode Kirstie focuses on Room Mock Ups for your marketing material.
Covered in this episode:1.Why you need Room Mock Ups2. How to Create them and Kirstie's top pick of platforms to use3. Choosing a room view4. Making them look realistic5. Where to use them in your marketing material
S8E10 | How to Sell Wall Art to Businesses with Michael Puck
Michael Puck is shaking things up in the world of professional pet photography. Fuelled by his desire to help save dogs from kill shelters, he runs his business, K9Photo, as a nonprofit.
But although k9Photo is a charity, Michael does not ask for donations. The revenue is entirely generated by selling multi-thousand dollar dog wall art collections to non pet related businesses. In this fascinating interview, Michael shares how you can position dog wall art to businesses in your own local area, to open up a vast new world of opportunities. This is an interview that your MUST NOT MISS!
S8E09 | Behind the Award-Winning Images of Morgane Caradec (plus info for the 2021 Awards)
To celebrate the upcoming awards, we interviewed Morgane Caradec - the 2020 Emerging Pet Photographer of the Year. Morgane wowed the judges last year with her unique and instantly recognisable style (those dreamy pinks!). In this video episode, she shared the process behind the scenes of creating those images, picking what to enter for the awards and her journey so far as a pet photographer.
S8E08 | Partnering with Dog Friendly Accomodation - Deepdive
Partnering with local pet-friendly accomodation is a fantastic way to tap into a market of potential clients who really, really love their dogs. So how do you go about setting up that sort of partnership? One of our long-time members, Rebecca Kostka of Shy Wolf Photography, reached out recently with this very question. So Caitlin sat down with Bec to answer all her questions - and we recorded it so that you can learn too!
S8E07 | In Person Sales with Rachael Boer of IPS Mastermind
In this week’s episode, we chat to the In Person Sales mastermind, Rachael Boer, about all barriers and blocks that photographers experience when selling their artwork. Rachael shares everything, from her top tips to breaking down mental barriers, the experience of switching from online galleries to IPS, how IPS has changed with COVID (and what you can do to adapt) and in the extended episode we addressed the elephant in the room - can you do IPS and still sell the digitals?!
S8E06 | National Dog Day Mini-Session Success with Ina Jalil
Valentine’s Day. Mother’s Day. Father’s Day. Halloween. Christmas. There are a handful of classic national holidays that professional photographers often market themselves around, but what about those smaller, random holidays? There are so many different pet related days throughout the year (everything from Doggy Date Night on February 3rd to National Pet Parents Day on the last Sunday of April).
In this Member Spotlight video interview with Ina Jalil of Ina J Photography, we deepdived into her success with running National Dog Day minisessions. Ina shared all the details, like how she launched her campaign using Facebook Events, filled her booking goal and made the event profitable with follow-up in person sales.
S8E05 | How Caitlin Hodges Launched Her Studio at the Age of 20
At the age of just 20 years old - and in the midst of a global pandemic - Caitlin Hodges transformed an industrial unit into a professional pet photography studio and launched to a fully booked calendar of excited clients.
Want to know just how she did it? Tune into today’s interview with this talented photographer, as Kirstie and Caitlin learn all about her journey. Don’t miss out on the special extended version of this episode too, as Caitlin Hodges shared all the juicy details of studio launch special, pricing and using Facebook groups to grow your business.
S8E04 | Travelling the World as a Professional Pet Photographer with Alicja Zmysłowska
I don’t know about you, but a career as a professional, travelling artistic dog photographer sounds pretty close to a dream job! Our latest interview guest has carved out a name for herself in the photographic industry with her instantly recognisable style and dreamy travel dog photography - it’s none other than Alicja Zmysłowska! Tune in to hear the story behind her inspirational career journey, insights into developing your own signature style and tips for building your name and following when sharing images online.
S8E03 | What our expert panel would do to kick start their business if moving location or changing genres..
Join part of an Expert Panel discussion during The Conference to catch the big launch campaign Mark Rossetto would do if starting his business again.. and then be asked the tough questions about it by the other panelists!
S8E02 | 3 Mistakes Pet Photographers Make
Over and over again we see the same mistakes with pet photographers related to their services and the way they’re getting the word out. These mistakes are attracting the wrong people and keeping you from making the money you deserve. So today we’re going to go over 3 mistakes that are keeping you from dream pet photography clients and consistent income.
S8E01 | What we learned from 2020.. and what 2021 will bring..
Podcast co-host, Kirstie McConnell shares her top 3 take aways from our 2020 interviews, and what she’s implemented as a result, and shares exciting details about the upcoming Pet Photographers Conference.
S7E08 | Real-Life Review of a Member's Video with Andrew Hellmich
Many of us photographers are scared to start utilising video in your business marketing because we want the quality to match out photography, or because we just don't know where to start! Not fellow Club member, Jessica Wasik of Bark and Gold Photography. She has jumped right in and put her fabulous video out there and in today's Expert Review, Andrew Hellmich is back on the show to shares his review!