S1E04 | Making your Business Irresistible with Jenika McDavitt
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JENIKA MCDAVIIT
Jenika's Lens | Psychology for Photographers
Jenika McDavitt is a Yale graduate in psychology, family photographer, author, mother and the brilliant mind behind Psychology for Photographers. She helps creatives all around the world understand their clients, improve their writing and inject their businesses with personality.
In todays interview with Jenika we discuss how to make your business irresistable for your ideal client
WE DIVED INTO:
• The benefits of sharing your personality
• How relatability builds trust and the impact that has
• The exercise to know how much to share
• introduce your personality through a channel that gives feedback quickly
Plus we discussed
Jenika's Toolbox to Success
The resources and courses that Jenika offers
The importance of understanding the way your client thinks
Be a client too
Your website should be your best salesperson
Are blogs valuable
The Pratfall Effect
Practising in low-pressure environment
JENIKA'S TOOLBOX TO SUCCESS
BOOKS
The Artist's Way by Julia Cameron
Art & Fear by David Bayles and Ted Orland
GROWTH
Morning Pages
Open Yale Courses
Resources
This American Life Podcast
The Law Tog by Rachael Brenke
"Opportunity is missed by most people because it is dressed in overalls and looks like work"
-Thomas A. Edison