How does an $8500 average sale sound to you with a cost of goods of just 5%. That is reality for today’s guest who deliberately moved their studio location to be in a town that aligns with their studio brand. I’m talking about Kim of Kimberly Sarah Photography. She joined us back in season five to share all things client experience and I’ve got her back today to share her insights into achieving consistently high sales. They’ve also just launched a new business, Hey Winston and if you’ve ever dreamed of outsourcing your sales- then it is for you!

For most of us pet photographers, we have to have a strong, layered marketing plan in order to get consistent bookings. But what if your website did all the heavy lifting for you? For today’s guest, Angie Rose, that’s exactly the case. Her marketing budget is almost exclusively spent on a her content creator who does all her blogging, which she admits wouldn’t get done otherwise.

That blogging, combined with the main website is her biggest lead source and then it’s through her booking process that those leads are converted into dream clients. If ditching expo’s, affiliate programs and Facebook marketing sounds like a dream to you- tune into this episode to hear how Angie runs her business without all that!

Margaret Bryant of Bryant Dog Photography started out shooting dog sports on film but quickly realised that wasn’t sustainable (for the time) and moved into studio portraits. Since then she’s photographed thousands of dogs in her home studio in Texas, and even published a couple of books.

We covered a lot in this episode, from Margert’s experiences in the early days of her business, to who our biggest competitor is and how we can book clients anyway. And if you’ve been thinking about offering puppy packages, definitely tune into the second half to hear exactly what Margaret is offering.

It’s been just over a year since today’s guest launched her pet photography business. She spent 2022 learning all about business and hit the ground running in 2023. She’s proof that actioning what you learn is the only way to meet your goals. Tune in to today’s episode to hear all about the marketing strategies that worked and didn’t, to get this pet photography business off the ground for England-based photographer, Diane Gollowitzer of Dogs in Focus Photography.

If you are looking to see who has recently walked the path you’ve just stepped onto- today’s episode is for you.

What if I told you that it’s possible to be completely fully booked thanks to past clients either returning or referring? That is the reality for today’s guest, who clearly doesn’t do things in halves! A quick look at either his Instagram or Website is proof of that with stunning images, useful information and beautiful design so it isn’t a surprise to learn that his client experience is also seamless. In today’s episode, we broke down exactly what that experience looks to make his clients tell all of their friends!