S9E06 | Pitching, Publicity and PR for Pet Photographers with Zoe Hiljemark
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Zoe Hiljemark | PR & Marketing for Photographers
Do you find the whole concept of PR for your pet photography business utterly overwhelming? Pitching? Profile raising? Publicity? Where are you supposed to start, who are you supposed to contact, what are you supposed to say?
So you bury your head in the sand of your business and tell yourself that you really don’t need to worry about PR anyway.
The thing is though - it could be HUGE for you. And it doesn’t have to be overwhelming.
Tune into our interview with Zoe Hiljemark, a PR and Marketing expert who works exclusively with professional photographers. Her mission is to help photographers become ‘PR savvy’, gain visibility and grow a loyal audience - and she shares all her best tips in this episode. It’s time to get that head out of the sand and see how you can use PR strategies to grow your business!
IN THE EXTENDED EPISODE:
* Pitching to different kinds of media (from print, to radio, to tv)
* Lead times - what are they and what’s appropriate?
* Zoe’s favourite tool for connecting with journalists
Click here to listen to the full extended version of this episode in the Memberzone
LINKS:
Website: https://www.zoehiljemark.com
Blog: https://www.zoehiljemark.com/news
Facebook Group - PR Savvy Photographers: https://www.facebook.com/groups/prsavvyphotographers
Social Media: https://www.instagram.com/zoehiljemark