S13E06 | Understand your community in order to market successfully, create product desire and book often
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As pet photographers we are always looking for ways to give our clients a reason to stop saying “I’ll book that shoot.. One day”.. And instead, book now. Indian pet photographer, Prathima of Pawparazzi Pet Photography looked deep into the values of her culture to find a way to do just that - and it’s something that’s right in front of us and can easily be introduced around the world.
And if you’re not yet a member, you’re certainly going to want to join to hear the members-only extended episode of this interview. We chatted about making gift certificates profitable, creating desire for wall art, and what to offer if that doesn’t work! PLUS we chatted all about offering shoots outside of your local area, and how you can incentivise your clients to do the marketing for you in a way that’s simpler than you might think!
WE COVERED
The difference between pet parents and pet owners
When the focus is on an occasion
Understanding culture in order to market
Best lead sources
Base package inclusions
IN THE MEMBERS-ONLY EXTENDED EPISODE:
Gift certificates
Why Prathima “bargains” with her clients- and it’s not what you think!
How to create desire for wall art, and why Prathima’s packages mean it doesn’t really matter if the clients want it or not
The difference Covid made to Pawparazzi
Offering travel shoots and the logistics around those including what encourages clients to do the marketing for Pawparazzi!
About Prathima Pingali | Pawparazzi by Prathima
Hello hello! Prathima this side - India’s first pet photographer! I started Pawparazzi when I was 21yrs old, in my last year of college & have been doing pet photography professionally for the last 4 years. I have been a pet lover since I was a young girl & even wanted to be a veterinarian! I waited 18 years to get a dog & the idea & need to start Pawparazzi came to me when my dog Pax passed away in 2017. My specialty lies in capturing your pet's true personality & the relationship you share with them, giving you memories that you'll cherish fur-ever. Pet birthdays, maternity shoots with your fur baby, newborn shoots to show the relationship that your hooman baby shares with your pet, adventure shoots or just taking time to celebrate your pet in all their glory, at Pawparazzi we do everything! Pawparazzi has been featured in magazines such as dogs & Pups, Creature Companion, Dogs & More, and most recently, Vogue India as one of the Top 5 Women Led pet luxury companies to look out for!
