S10E12 | Five Aha! Moments from 2021 with Caitlin & Kirstie (Must Listen Episode)
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Oh my goodness, it is ALMOST DECEMBER?! Where did 2021 go? To celebrate our annual Black Friday Super Sale, Kirstie and Caitlin took a look back through the 2021 Podcast Archives to pick out our personal top five AHA! moments.
If you missed any of these episodes along the way, consider this your sign to go back and have a listen. Or just tune into this episode and we’ll sum up the best bits for you!
TOP FIVE AHA! MOMENTS
#1 Mark Rossetto’s discussion on establishing a network with industry professional during the Season 8, Episode 3 Expert Panel episode. You can make your networks as official (think Pet Collective a la Marika Moffitt) or as unofficial (Kirstie organised a casual local coffee group) as you fancy!
#2 Mikaela Vargas made SEO simple for us in Season 10, Episode 7. Did you know that Google uses “neural matching” to understand synonyms - meaning we totally don’t have to (and shouldn’t) use the same “xyz location pet photographer” keyword again and again throughout our websites?
#3 Chris Garbacz from Studio Ninja shared a great hack - just use “job types” to track your leads and get detailed reports in your CRM. Listen to Season 10 Episode 6 for more CRM tips - and if you love Studio Ninja as much as we do, you can grab a great discount with the code PPPI50
#4 Zoe Hiljemark helped us practice what we preach with her awesome press release guide. After we interviewed Zoe for Season 9, Episode 6, we used her tips and template to craft our own press release for the 2021 Pet Photographer of the Year Awards - and the results blew us away! Articles were published all around the globe, including in the New York Times, the Telegraph and the Daily Mail. Check out the blog post for Zoe’s tips about how to approach the media here: https://www.thepetphotographersclub.com/the-blog/how-to-approach-the-media-to-promote-your-success-in-the-awards
#5 Meg McMillan is a personal branding photographer and really got our cogs whirring for how we could adapt that business strategy as pet photographers in our Season 10, Episode 5 interview. We especially enjoyed her pricing strategy for microbusinesses.
P.S. Excited for our Black Friday Super Sale?
20% OFF STOREWIDE - USE THE COUPON CODE BLACKFRIDAY
https://www.thepetphotographersclub.com/black-friday
Other upcoming events
21st Nov- Pet Photographers Meet Up in London: Grab an invite
30th Nov- Workshop: IMPLEMENT A PET OF THE YEAR COMPETITION
2022- Business Foundations Challenge: Doors open for January
