S14E01 | Booking clients all over Europe who choose YOU instead of a cheaper local photographer
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If you are feeling like you’re stuck in an echo-chamber of information today’s guest is sure to show you a different way. I’m chatting with german photographer Anika Lauer. She started off as a wedding photographer, then transitioned into pets and opened a studio space which she shares with a newborn photographer, even though she is now combining shooting with travel and often has clients out of town or even out of Germany! If your ears perked up at travel.. You will love the strategy that Anika used to get her first few “international” clients, and it’s something you can do right now!
P.S. Anika is an instructor at our upcoming Pet Photographers Retreat in Tuscany. Want to join? Bookings close Friday January 20th: https://retreat.thepetphotographersclub.com/
WE COVERED:
How Anika got into pet photography
Where Anika’s inspiration comes from
The approach that enables that relaxed, human-dog connection
The best part of Anika’s studio set up
EXTENDED MEMBERS-ONLY EPISODE
The back-up plan for dark homes for in-home sessions
The Instagram strategy that has led to paying international clients, and how it started as “fake it ‘til you make it”
What Anika does that leads to her clients returning for more shoots
How to say “no” by offering a solutions
MENTION LINKS:
Anika Lauer
Fellfreundschaften, Germany
Anika Lauer is a dog mom to her rescued Cocker Spaniel Pebbles, who you'll see is also her number one muse.
She's the creative mind behind Fellfreundschaften. Anika's specialty is capturing the special relationship between people and their four-legged friends in the most natural-candid way. The beautiful, small moments that we experience with our pets every day, is exactly what she aims to capture for her clients to enjoy forever!
Learn from Anika in Italy
Anika is instructing at The Pet Photographers Retreat in Tuscany this April.
You can join her for a shoot or two to learn how she captures that gorgeous connection between people and their pets that you’ll hear her discuss in this interview. Plus her classroom workshops will help you to better prepare your clients for a look of harmony and then how to finalize that with her editing style.
Grab all the details at retreat.thepetphotographersclub.com
