The Podcast for Pet Photographers
Listen free below, or join the Club for access to extended episodes
S15E09 | Blogging and other tips for improving your SEO
The Pet Photographers Club podcast is back for 2024 and if like me, you’re taking advantage of this quieter season to update your website and put a blog strategy in place to get you closer to position one on Google, then today’s episode couldn’t be better timing for you.
Late last year I decided to hire a PR consultant for my new photography business. After learning from today’s guest, Zoe Hiljemark back in Season 9 and then following her Facebook Group for a while, I knew she was the perfect fit. She’s been busy pitching journalists for me over the last few months while also sharing extra advice with me on blogging and SEO. Based on her advice, I made some changes to my website which had an immediate positive impact.
I asked Zoe to join me again on the podcast to share some of these insights with you all and you absolutely will not be disappointed.
S15E08 | Know what makes you happy and center your business around that
Today’s guest is the proof that following what makes you happy, can also lead to financial success. She’s big on diversifying and multiple income streams, but her main business is helping fellow pet photographers improve their craft, which aligns perfectly with the lifestyle she has.
I’m talking about Emily Abrahams of Inspawration Photography and in this episode we covered all of that and in the members half, we got into the details of income options for content creators, particularly breaking down the difference between user generated content vs promotion, and what are media kits. We also chatted all about Social Media strategy which is full of tips for pet photographers.
We extended the episode to also discuss teaching and the education realm so if you’re thinking you’d like to get into education.. Stay tuned for that part!
And to wrap up, we had a little extra chat about AI.
Yes, we covered a lot, and absolutely you don’t want to miss this episode!
S14E01 | Booking clients all over Europe who choose YOU instead of a cheaper local photographer
If you are feeling like you’re stuck in an echo-chamber of information today’s guest is sure to show you a different way. I’m chatting with german photographer Anika Lauer.
She started off as a wedding photographer, then transitioned into pets and opened a studio space which she shares with a newborn photographer, even though she is now combining shooting with travel and often has clients out of town or even out of Germany!
If your ears perked up at travel.. You will love the strategy that Anika used to get her first few “international” clients, and it’s something you can do right now!
S14 bonus | Photographers are three times more likely to experience mental illness
Did you know that photographers are three times more likely to experience mental illness than the general population?
We’re kickstarting Season 14, and the podcast for 2023 with a conversation around this very important topic with Jessica McGovern from That Tog Spot who not only shares her own experiences, but has also extensively researched Mental Health and the impact on photographers.
Tune in as we break down the three biggest factors and what can be done
S11E10 | Six Tips for Getting Started with Reels for Pet Photographers
The Instagram algorithm is seriously favouring Reels at the moment, so if you're not already using them in your pet photography business - now is the time to start! Tune into today’s episode for Six Quick Tips for how to start using Reels.
Need some extra help getting started? Check out the Pet Photographer’s Guide to Reels (with 45 Reel ideas, the Reel formula + 13 bonus tips). It’s free for club members, or available to purchase in the education store here: https://www.thepetphotographersclub.com/education
S11E08 | The Easy Pinterest Strategy for Photographers with Jenn Bays
Are you using Pinterest to grow your pet photography business? Or (like us!), is your Pinterest board full of photos of your dream house and recipes that you’ll never cook? Did you know that implementing a Pinterest strategy into your social media marketing is a really easy way to improve your Google ranking? Stay tuned for our interview with Jenn Bays of Success Beyond the Lens to learn everything you need to know about how to get started with Pinterest for your business.
S9E10 | Optimising your Instagram Account for more clients
Having thousands of Instagram followers is one thing- but having the right followers and then optimising your content to turn those followers into clients is a whole other project. Join Kirstie in this video episode as she shares her top nine tips for optimising your account- plus a special offer for an upcoming workshop at the end!
S8E06 | National Dog Day Mini-Session Success with Ina Jalil
Valentine’s Day. Mother’s Day. Father’s Day. Halloween. Christmas. There are a handful of classic national holidays that professional photographers often market themselves around, but what about those smaller, random holidays? There are so many different pet related days throughout the year (everything from Doggy Date Night on February 3rd to National Pet Parents Day on the last Sunday of April).
In this Member Spotlight video interview with Ina Jalil of Ina J Photography, we deepdived into her success with running National Dog Day minisessions. Ina shared all the details, like how she launched her campaign using Facebook Events, filled her booking goal and made the event profitable with follow-up in person sales.
S8E04 | Travelling the World as a Professional Pet Photographer with Alicja Zmysłowska
I don’t know about you, but a career as a professional, travelling artistic dog photographer sounds pretty close to a dream job! Our latest interview guest has carved out a name for herself in the photographic industry with her instantly recognisable style and dreamy travel dog photography - it’s none other than Alicja Zmysłowska! Tune in to hear the story behind her inspirational career journey, insights into developing your own signature style and tips for building your name and following when sharing images online.
S7E08 | Real-Life Review of a Member's Video with Andrew Hellmich
Many of us photographers are scared to start utilising video in your business marketing because we want the quality to match out photography, or because we just don't know where to start! Not fellow Club member, Jessica Wasik of Bark and Gold Photography. She has jumped right in and put her fabulous video out there and in today's Expert Review, Andrew Hellmich is back on the show to shares his review!
S7E04 | Why You Should Interview Local Pet Businesses with Carol Moorhead
When Carol Moorhead of Dog-Tog mentioned doing more “Zoom Casts” during one of our members Goal Trackers meetings, we were instantly intrigued. What on earth is a Zoomcast and how is she using it to build her local network? Tune into our latest Member Spotlight video to learn all about how Carol is interviewing local pet businesses.
S6E09 | 20K Followers at just 20 Years Old - Instagram Success with Isabella Willmann
We sat down to chat with Isabella Willmann - the 20 year old Amateur Pet Photographer of the Year from Austria - to chat all things creativity, inspiration and how she’s grown her dog’s Instagram page into a photographic showcase with 20 thousand loyal fans.
S6E05 | Video Marketing for Pet Photographers with Andrew Hellmich
Hands up if this is you . . .
- You know that you should be doing more video in your marketing. 🙋♀️
- You might have halfheartedly attempted a few Instagram stories or maybe even a Facebook live, but you just feel so awkward talking to the camera. 🙋♀️
- You keep hearing about how video marketing is the way forward. The all-powerful Algorithm loves video, potential clients connect with you via video, video advertising is so powerful - THE LIST GOES ON! But still, you keep putting it off because it’s also really overwhelming and you’re not really sure where to start? 🙋♀️
SAME!
That’s why we’ve brought photography marketing expert Andrew Hellmich back to the Pet Photographers Club show. Andrew has been successfully using video to grow and market his photography business for years, and he’s now teaching other photographers how to do the same with his Daily Vlog Challenge.
We were so impressed with everything that Andrew taught us in this episode that we both personally enrolled into his next challenge! Tune into Season 6, Episode 5 of the Pet Photographers Club to hear Andrew share some of his best Video Marketing tips - this is an episode you won’t want to miss!
S6E01 | Photographing LGBTQ People and their Rescue Dogs with Jack Jackson
Beautifully timed with the end of Pride Month, we’re starting this season learning all about the Don’t You Want Me project. This documentary photographic series showcases the beauty and resilience of LGBTQ+ people with their rescued dogs. Jack Jackson, co-founder of the project (and fellow member of the Pet Photographers Club!) joined the podcast to tell us all about it.
Don’t You Want Me is a global social impact photo project - think Humans of New York, except with powerful queer and trans narratives combined with cute dogs - the project is bringing people to tears.
Photographers, dog lovers and humans on a mission Jack Jackson (Toronto) and Deb Klein (UK via Brooklyn) have joined forces to tell these powerful stories. In today’s episode, we chatted with Jack to find out their inspiration behind the project, the impact it’s having in the community and their goals for the future of DYWM.
S5E03 | Instagram marketing and adventure dog photography with Chris Fisher
Combining his love of the great outdoors with his passion for photography and working with dogs, Chris Fisher of Adventure Pup Photography has created a business that inspires people to go on adventures with their dogs and have him photograph it!
Listen to this week's episode of the Pet Photographer's Club to learn all about Chris's instagram strategy, unique approach to partnership marketing and creating an unforgettable dog photography experience.
S4E12 | Media Features and Growing your Following with Alex Cearns
Alex Cearns has won over 250 awards for business, philanthropy and animal photography. Houndstooth Studio and Alex’s work is frequently featured in magazines and on television. She is also a published author, keynote speaker, wildlife photography tour leader and brand ambassador. And on top of all of that, she runs a highly profitable pet photography studio in Perth, Australia.
S3E09 | The Six Steps to Phone Call Success with Mark Rossetto
Australian photographer, Mark Rossetto is regarded as one of the world’s best photography business coaches. He started shooting in the UK, moved back to Australia to establish his dream studio where he shot 500 families per year. He has since sold his studio, which is still successful and now pours his heart and soul into coaching photographers. He mentored our recent guest, Sarah of Serata Equine Photography, showing her the steps to a 6 figure business within 18 months.. a common story among his students.
Today we asked Mark all about answering that question we are always faced with as photographers.. “how much is..” as well as so much more.
S3E05 | Building a Six-Figure Equine Photography Business with Sarah Mounsey
Sarah Mounsey of Serata Equestrian photography is in the first year of her business and has already turned over $150k! She offers something a little unique, with a rural studio to capture beautiful natural portraits of horses with their riders.
You can see from checking out her website that she spends time working on her business as well as in it, and that she’s a master at implementing what she learns!
S2E05 | A Dog Blogger's Guide to Getting Seen Online with Beth Patterson
BETH PATTERSON | DAILY DOG TAG
Inspired by the love of dogs, Beth Patterson created the online space, Daily Dog Tag which focuses on professional photography, rescue and quality products for dogs and the people who love them. Over the last six years Daily Dog Tag has grown into one of the top - if not the number one - blogs showcasing gorgeous pet photography from around the world and in today’s interview, we asked Beth all about it.
