Valentine’s Day. Mother’s Day. Father’s Day. Halloween. Christmas. There are a handful of classic national holidays that professional photographers often market themselves around, but what about those smaller, random holidays? There are so many different pet related days throughout the year (everything from Doggy Date Night on February 3rd to National Pet Parents Day on the last Sunday of April).

In this Member Spotlight video interview with Ina Jalil of Ina J Photography, we deepdived into her success with running National Dog Day minisessions. Ina shared all the details, like how she launched her campaign using Facebook Events, filled her booking goal and made the event profitable with follow-up in person sales.