Do you feel like your work isn’t good enough, or you have too much competition and you’re unsure of how to stand out or why a client should choose you? In today’s episode with Karinda Kinsler we discussed the real reason clients book you, and in the members half of the episode we delved deep into how you can truly connect with those clients to grow your sales. Between all of that we also covered the mistake Karinda learned from in her previous businesses and the impact of implementing change based on that when launching her equine business.

As if niching into pet photography isn’t a defined enough market, today’s guest, Kristen Murray has gone even more specific and has created three sub-niches that she serves; bird hunts, underwater dogs and fall adventures- and it is working! Her clients are spending multiple thousands for wall art and box sets or albums, and better yet, she enjoys these adventures with her clients!

For the first half of the episode, I asked Kristen about finding these clients and then we got deep into photographing hunting. The episode comes with a warning, we did discuss what those photoshoots look like, including the details of one form of hunt in particular so if you don’t want to hear about that, just fast forward past. I’ll put a little warning at the time.

In the members’ half of the interview, Kristen really was an open book, talking about why she’s showing her clients lots of images, and how her process avoids the overwhelm that might otherwise come with that.

We also spoke about her pricing structure, popular products and client response.

On top of all that, she got into the specifics of how to get started with underwater dog photography, and we spoke about her newest offering, travel sessions!

We’ve all seen the popularity of video increase through social media over the last couple of years, but what about video for a more permanent solution? Something not only to be viewed once and posted as a Reel or Tik Tok, but to be held onto closely as a beautiful keepsake to refer back to time and time again.

That’s what today’s guest, Andrea Fleury is offering pet parents. Videos that capture the true personalities and the relationships these clients share with their pets. She captures the tiny moments that would otherwise be the strongest memories of these pets- think snuggles on the couch, audio of a pet snoring or a puppy running in slow motion with ears flapping.

It starts with an upsell to the client, then comes the storyboarding and of course, shooting and delivering the finished cinematic film- and in today’s episode, you’ll learn exactly how that all works!