S6E05 | Video Marketing for Pet Photographers with Andrew Hellmich

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Andrew Hellmich | Impact Images

Hands up if this is you:

You know that you should be doing more video in your marketing. 🙋‍♀️

You might have halfheartedly attempted a few Instagram stories or maybe even a Facebook live, but you just feel so awkward talking to the camera. 🙋‍♀️

You keep hearing about how video marketing is the way forward. The all-powerful Algorithm loves video, potential clients connect with you via video, video advertising is so powerful - THE LIST GOES ON! But still, you keep putting it off because it’s also really overwhelming and you’re not really sure where to start? 🙋‍♀️

SAME!

That’s why we’ve brought photography marketing expert Andrew Hellmich back to the Pet Photographers Club show. Andrew has been successfully using video to grow and market his photography business for years, and he’s now teaching other photographers how to do the same with his Daily Vlog Challenge.

We were so impressed with everything that Andrew taught us in this episode that we both personally enrolled into his next challenge! Tune into Season 6, Episode 5 of the Pet Photographers Club to hear Andrew share some of his best Video Marketing tips - this is an episode you won’t want to miss!

TOP THREE TIPS:

  • Upload to Youtube: this boosts your SEO AND saves your server

  • Viewers respond to casual, helpful videos - don’t get hung up on the idea that everything needs to be perfect and professional

  • Join (or set yourself) a video challenge that will encourage you to post frequently. Not only does this give you an ‘excuse’ to your audience for why you are posting videos, it will quickly build your confidence! We recommend Andrew’s Daily Vlog Challenge

IN THE EXTENDED EPISODE:

Andrew Hellmich dives into the power of replying to enquiries with video (and the logistics of how to do that) PLUS shares a great strategy for using video testimonials to build business relationships. Listen to the extended episode in the Member Zone.



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S6E06 | Welcome to Goal Trackers (with Danyel Rogers, Cris Skinner and Carol Moorhead)

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S6E04 | How to Win the Awards