The Podcast for Pet Photographers
Listen free below, or join the Club for access to extended episodes
S14E04 | LinkedIn for pet photographers
Todays guest is Chris Miller, one half of the husband-wife team behind MIL Pet Photography in the UK. He photographs 30 clients a year as his version of semi retirement and in todays episode he shared why it’s worth setting up LinkedIn for your pet photography, and finding a couple of minutes a day to dedicate to the platform.
Hear all about it in this weeks episode!
S13E01 | How Adam raised $250k for shelters
How would you feel if you could say you’ve raised $250k for charity through pet photography and that those sessions were booked 6 months in advance?
This is the reality for today’s guest who prior to Covid worked with Shelters all over the country but despite being proud of the fundraising efforts, he wishes he did it all differently!
S12E14 | How to build community as a pet photographer
Pet Photo Bingo is a totally unique marketing strategy that Marika Moffit launched and it’s a tonne of fun for you to play with your pet loving audience. Tune in to this episode to hear all about it with Marika, an expert at building community and quirky marketing strategies.
S12E05 | Branding beyond the logo with Abby Grace Springmann
If the extent of your branding stops after logo, colours and font, you NEED to tune into today’s interview with Abby Grace Springmann. She is an expert brand photographer, speaker and educator and in this interview Abby Grace teaches us all about how to build a brand that is deeper than just the visuals - including the test to take to find out your superpower and how to distill your communication into 3 key messages.
S11E10 | Six Tips for Getting Started with Reels for Pet Photographers
The Instagram algorithm is seriously favouring Reels at the moment, so if you're not already using them in your pet photography business - now is the time to start! Tune into today’s episode for Six Quick Tips for how to start using Reels.
Need some extra help getting started? Check out the Pet Photographer’s Guide to Reels (with 45 Reel ideas, the Reel formula + 13 bonus tips). It’s free for club members, or available to purchase in the education store here: https://www.thepetphotographersclub.com/education
S10E07 | Blogging Isn’t Dead with Mikaela Vargas of Pet Marketing Unleashed
So - be honest with us. Are you up to date with your blogging? Or are you like so many of your fellow photographers, so busy working on all the other areas of your business that blogging tends to fall by the wayside. Is blogging even still a thing these days, anyway?!
Um yes, yes it is. Tune into our interview with Mikaela Vargas from Pet Marketing Unleashed to learn how you can confidently and efficiently produce blog posts that not only attract your dream clients, but also increase your web traffic and inquiries. We’ve got news for you - blogging is not dead!
S9E10 | Optimising your Instagram Account for more clients
Having thousands of Instagram followers is one thing- but having the right followers and then optimising your content to turn those followers into clients is a whole other project. Join Kirstie in this video episode as she shares her top nine tips for optimising your account- plus a special offer for an upcoming workshop at the end!
S8E06 | National Dog Day Mini-Session Success with Ina Jalil
Valentine’s Day. Mother’s Day. Father’s Day. Halloween. Christmas. There are a handful of classic national holidays that professional photographers often market themselves around, but what about those smaller, random holidays? There are so many different pet related days throughout the year (everything from Doggy Date Night on February 3rd to National Pet Parents Day on the last Sunday of April).
In this Member Spotlight video interview with Ina Jalil of Ina J Photography, we deepdived into her success with running National Dog Day minisessions. Ina shared all the details, like how she launched her campaign using Facebook Events, filled her booking goal and made the event profitable with follow-up in person sales.
S6E05 | Video Marketing for Pet Photographers with Andrew Hellmich
Hands up if this is you . . .
- You know that you should be doing more video in your marketing. 🙋♀️
- You might have halfheartedly attempted a few Instagram stories or maybe even a Facebook live, but you just feel so awkward talking to the camera. 🙋♀️
- You keep hearing about how video marketing is the way forward. The all-powerful Algorithm loves video, potential clients connect with you via video, video advertising is so powerful - THE LIST GOES ON! But still, you keep putting it off because it’s also really overwhelming and you’re not really sure where to start? 🙋♀️
SAME!
That’s why we’ve brought photography marketing expert Andrew Hellmich back to the Pet Photographers Club show. Andrew has been successfully using video to grow and market his photography business for years, and he’s now teaching other photographers how to do the same with his Daily Vlog Challenge.
We were so impressed with everything that Andrew taught us in this episode that we both personally enrolled into his next challenge! Tune into Season 6, Episode 5 of the Pet Photographers Club to hear Andrew share some of his best Video Marketing tips - this is an episode you won’t want to miss!
S5E06 | Swapping to Virtual Ordering Appointments + a Covid-Update
In light of COVID-19 craziness, we postponed our scheduled deepdive/snapshot episode and instead we had a chat all about conducting In Person Sales online over Skype/Zoom. This is a different approach to the usual online gallery version of online sales - one that Kirstie has been using successfully since moving out of the city and Caitlin is just beginning to implement. Tune in to find out how it’s been going!
S4E04 | Thinking Outside the Box with JB Shepard
JB Shepard is a self-taught photographer and digital artist who walked away from a career in marketing and design to pursue his passion for creative pet portraiture. He is best known for his signature headshot style of dog photography and the whimsical paper hats that feature in many of his portraits.
S3E09 | The Six Steps to Phone Call Success with Mark Rossetto
Australian photographer, Mark Rossetto is regarded as one of the world’s best photography business coaches. He started shooting in the UK, moved back to Australia to establish his dream studio where he shot 500 families per year. He has since sold his studio, which is still successful and now pours his heart and soul into coaching photographers. He mentored our recent guest, Sarah of Serata Equine Photography, showing her the steps to a 6 figure business within 18 months.. a common story among his students.
Today we asked Mark all about answering that question we are always faced with as photographers.. “how much is..” as well as so much more.
S2E11 | Facebook Messenger Automation with Iain Sim
Iain Sim from Nice Chat, Let’s Book shares all things Facebook Messenger Automation.
S2E05 | A Dog Blogger's Guide to Getting Seen Online with Beth Patterson
BETH PATTERSON | DAILY DOG TAG
Inspired by the love of dogs, Beth Patterson created the online space, Daily Dog Tag which focuses on professional photography, rescue and quality products for dogs and the people who love them. Over the last six years Daily Dog Tag has grown into one of the top - if not the number one - blogs showcasing gorgeous pet photography from around the world and in today’s interview, we asked Beth all about it.