S15E09 | Blogging and other tips for improving your SEO
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The Pet Photographers Club podcast is back for 2024 and if like me, you’re taking advantage of this quieter season to update your website and put a blog strategy in place to get you closer to position one on Google, then today’s episode couldn’t be better timing for you.
Late last year I decided to hire a PR consultant for my new photography business. After learning from today’s guest, Zoe Hiljemark back in Season 9 and then following her Facebook Group for a while, I knew she was the perfect fit. She’s been busy pitching journalists for me over the last few months while also sharing extra advice with me on blogging and SEO. Based on her advice, I made some changes to my website which had an immediate positive impact.
I asked Zoe to join me again on the podcast to share some of these insights with you all and you absolutely will not be disappointed.
If you’re not a Club member yet, this extended episode with Zoe is alone worth the annual fee. We broke down the customer journey, giving you suggestions on what blog topics to cover for each stage. Zoe shared the biggest mistake most photographers make with their blogs, and among everything else also got into backlinks and understanding Domain Authority.
WHAT WE COVERED:
What is SEO and why should we focus on it
Where do blogs come into it
Minimum word count per page and how to make the copy digestible
Site structure and submitting sitemaps through Google Search Console
The pages we should have on our website
Why should we blog
IN THE MEMBERS-ONLY EXTENDED EPISODE
Blogging beyond sharing client galleries
Customer journey and how that impacts blog strategy
Blog topic examples for a cold audience, warm audience, hot audience
The importance of re-engagement content or nurture content
How to do keyword research
Understanding keywords
Breaking down the technical SEO optimisation of blogging: Meta description, Titles, heading tags
The biggest mistake photographers make with meta descriptions
How internal links help SEO
What are backlinks, why do we want them and how can we get them
Guest blogging and how to approach it
Understanding Domain Authority
MEMBER BONUS
To make it even easier for you to get started with blogging this month, I’ve put together a blog planner with a table of ideas of members! Access it for free in the members portal!
MENTIONED LINKS:
Previous episode with Zoe: Pitching, Publicity and PR for Pet Photographers
Hotjar
Google Search Console
Google Analytics
Ubersuggest
Zoe’s links:
Facebook Group: PR Savvy photographers Facebook group
Instagram: https://instagram.com/zoehiljemark/
Website: https://www.zoehiljemark.com/
Zoe Hiljemark
Zoe Hiljemark - PR & Marketing for Photographers, UK
Zoe is a PR and visibility consultant living in Dorset, England. She has 20 years of PR and marketing experience and has been working exclusively with professional photographers since 2015 to help them get visible and promote themselves through savvy PR and content marketing.
She works 121 with photographers, supporting them with their content creation and sourcing opportunities for them to be featured in the press, on blogs, websites and podcasts. She also offers 121 mentoring and group mentoring support. Within her Photographer’s Visibility Blueprint™ programme, Zoe teaches photographers how to use SEO, blogging and media publicity strategies to boost their visibility, position them as an expert, build their photography brand and attract dream clients.
Transcript