The Podcast for Pet Photographers
Listen free below, or join the Club for access to extended episodes
S17E04 | Collaborating with ambassadors and diversification when moving to a rural area with Brookyln Coverdale
There’s something for everyone in this interview with Australian equine photographer, Brooklyn Coverdale.
She built a successful business in a short period by niching down in western event coverage and portraits- a speciality that wasn’t really being serviced by other photographers. Since moving to a small rural town, Brooklyn began diversifying her local offerings all while staying within her style and the western/farming world.
We dived into the ins and outs of all that in part one and for the members, you’ll hear how she uses ambassadors and why Brooklyn has stopped offering content creation even though it pays well- and what she’s doing instead.
S16E09 | Clients are everywhere, but some areas are worth traveling to with Blue Amrich
We often hear educators saying that you can find clients anywhere. I know I say it, and I believe it because we really need so few clients per year that we can find enough no matter where we live- well almost.
Today’s guest agrees, but she also pointed out that some markets are easier than others which is why she happily travels two hours to her client shoots back in Boston, instead of trying to find clients in her new hometown.
By making this decision, she also realised she had to make more money per client. So two years ago, Blue Amrich re-designed her business model to meet that new required average sale. In today's episode, she shared what Beyond the Fence looked like then and the biggest change she made to ensure that drive is worth it.
S16E08 | Business lesson learned over 14 years+ as a pet photographer
Today’s guest is no stranger to this industry. She has been setting standards for pet photographers for a decade or so, but today she’s here not to talk about education, but her journey as a pet photographer and the changes she’s made throughout the years to meet her business goals. I’m talking about none other than Nicole Begley and I’m wrapped to have her joining us today.
S16E06 | Skipping the shortcuts and staying focused on a million-dollar business goal as a pet photographer with Gabi Kline Leon
Today’s guest, Gabi Leon of Gavriella Pet Photography, moved to the U.S. 4 years ago. In the lead up to her move she laid as many foundations as possible to be ready to hit the ground running. Since then, she’s stayed focused on her goal which is to offer a high-end luxury photography business and build a million dollar business.
She isn’t quite getting consistent bookings yet, but the ones she does get, spend enough that it doesn’t matter- which by the way, is on average between $5-6k.
She’s gotten creative with her marketing too and in this interview, she shared one strategy that I haven’t heard of before and if you’re aiming for high sales, you could certainly replicate.
S16E04 | Making the most of connections to start a business with Kim Hoshal
When today’s guest moved cities, continuing her landscape photography as her primary income felt impossible without local connections. She considered the contacts she did have and realized they were in the dog world. Combining her love for dogs with her love for nature, Kim Hoshall utilised these contacts to launch a pet photography business. She’s tried many different pricing structures and marketing strategies in the last ten years, and in today's episode- we spoke all about them!
S15E09 | Blogging and other tips for improving your SEO
The Pet Photographers Club podcast is back for 2024 and if like me, you’re taking advantage of this quieter season to update your website and put a blog strategy in place to get you closer to position one on Google, then today’s episode couldn’t be better timing for you.
Late last year I decided to hire a PR consultant for my new photography business. After learning from today’s guest, Zoe Hiljemark back in Season 9 and then following her Facebook Group for a while, I knew she was the perfect fit. She’s been busy pitching journalists for me over the last few months while also sharing extra advice with me on blogging and SEO. Based on her advice, I made some changes to my website which had an immediate positive impact.
I asked Zoe to join me again on the podcast to share some of these insights with you all and you absolutely will not be disappointed.
S15E08 | Know what makes you happy and center your business around that
Today’s guest is the proof that following what makes you happy, can also lead to financial success. She’s big on diversifying and multiple income streams, but her main business is helping fellow pet photographers improve their craft, which aligns perfectly with the lifestyle she has.
I’m talking about Emily Abrahams of Inspawration Photography and in this episode we covered all of that and in the members half, we got into the details of income options for content creators, particularly breaking down the difference between user generated content vs promotion, and what are media kits. We also chatted all about Social Media strategy which is full of tips for pet photographers.
We extended the episode to also discuss teaching and the education realm so if you’re thinking you’d like to get into education.. Stay tuned for that part!
And to wrap up, we had a little extra chat about AI.
Yes, we covered a lot, and absolutely you don’t want to miss this episode!
S15E07 | Pet Photography Success in a Developing Country
Today’s guest has been a working photographer for almost 20 years. She started out in weddings in the UK and switched to portraits when she moved to South Africa. Fast forward to today, she’s reworked her pricing structure to ensure her business is profitable with the 150 clients per year she shoots for, 80% of which are pet shoots. I’m talking about Emma O’Brien of Emma O’Brien Photographer. I’m sure you’ll be impressed as me to learn that she doesn’t do any paid marketing but instead uses a strategic networking approach to ensure her calendar is full so if you’re looking for free marketing strategies, but sure to listen to the second half of this episode where we go into those in detail.