S16E10 | Guaranteeing a minimum $2000 sale with Jane Thomson
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Over the last few years I’ve seen how trends have changed and pet photographers around the world have introduced new business models and pricing structures.
But today’s guest is the exception.
She found what works for her early on, and she’s sticking to it. By pricing herself this way she is consistently hitting her averages, and attracting the type of client she wants- all by word of mouth!
I’m talking about Jane Thomson whose work is pure art and just gorgeous, and I am stoked to have her on the show today.
We covered:
Jane’s journey from $350 shoots to the structure she uses today
What gives Jane the confidence to ask for the money upfront
How clients respond when they’re told about the minimum collection
IN THE MEMBERS-ONLY EXTENDED EPISODE:
What Jane’s clients are buying
The client experience
How Jane sells products, without In Person Sales!
How Jane’s clients find her
All about the charity project and why Jane took it on
Mentioned links:
www.janethomsonphotography.com
https://www.facebook.com/janethomsonphoto/
https://www.instagram.com/portraitsofdogs and https://www.instagram.com/janethomson
CLUB CHANGES
For the first time since the launch of The Pet Photographers Club six years ago, a price rise is coming.
That price rise is because the new membership structure will include over $150 worth of bonus content for monthly members, and even more for annual members. Of course, there is also 16 seasons of interviews in the archives of the podcast! That's a lot of valuable content collected over the years!
Don't worry existing members- your payments won't change. The new price is only for new sign-ups from 1st October 2024.
Not yet a member? You can lock in the current low price. Sign up now.
Jane Thomson
JANE THOMSON PHOTOGRAPHY, Canada
I discovered photography 6 years ago around the same time I adopted my terrier. My two new hobbies (dog training and photography) came together to create an incredible life change for me. It turned out that my beautiful rescue pup was extremely dog reactive so I could only photograph her inside...and this led me toward my dog portraiture journey. A year later I began adding the dogs' humans into the portraits, and my new small business started to take off. I could not imagine having a better job in the world.
