The Podcast for Pet Photographers
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S16E05 | The journey from dog sports to portraits with the help of great education with Michelle Crandall
Today’s guest launched her dog sports photography business in late 2019.. Within months the 25 upcoming events she’d booked had all been canceled due to covid. Having quit her career job, she was forced to pivot and spend most of 2020 learning as much as she could to relaunch as a pet portrait photographer. Implementing everything she learned, her focus became building relationships which now means most of her clients come from referrals. I’m talking about Michelle Crandall of Pets in Focus and you’ll want to tune in to hear all about that and her business today.
S16E04 | Making the most of connections to start a business with Kim Hoshal
When today’s guest moved cities, continuing her landscape photography as her primary income felt impossible without local connections. She considered the contacts she did have and realized they were in the dog world. Combining her love for dogs with her love for nature, Kim Hoshall utilised these contacts to launch a pet photography business. She’s tried many different pricing structures and marketing strategies in the last ten years, and in today's episode- we spoke all about them!
S16E03 | Knowing your why and taking action leads to a high reward for Ina Jalil
This week’s guest found herself with a quiet start to the year after her biggest lead generator, a local event was cancelled right before she was taking time off for an overseas trip. I’m talking about a returning guest to the show, Ina Jalil who instead of allowing herself to mellow in stress, invested in more coaching and took action. Fast forward four months, she’s had a 5 figure sale, her highest to date, and is almost fully booked until Australian winter.
Tune in to today’s episode to learn how she turned business around and before that, the perhaps surprising impact of her rebrand- which has helped her business mindset!
S16E02 | How a structured business plan lead to a $200k first year in business for Ryan Erickson
I initially asked today’s guest on the show when I learned about his super successful truck studio and we did talk about it, but he also shared so much else including what gave him the confidence to take out a loan to build this business.
I’m talking about Ryan Erickson who last year, in his first year of full time business turned over more than $200,000 from 150 clients spending an average of $1500 each. There’s tonnes of really great insights and learnings in the first part of this episode, but if you want to know how he found those clients, and here the benefits of his business plan and what that included, be sure to listen to the members-only half.
S16E01 | High sales start with a flawless processes, and a great location helps with Kim Buccheri
How does an $8500 average sale sound to you with a cost of goods of just 5%. That is reality for today’s guest who deliberately moved their studio location to be in a town that aligns with their studio brand. I’m talking about Kim of Kimberly Sarah Photography. She joined us back in season five to share all things client experience and I’ve got her back today to share her insights into achieving consistently high sales. They’ve also just launched a new business, Hey Winston and if you’ve ever dreamed of outsourcing your sales- then it is for you!