S16E09 | Clients are everywhere, but some areas are worth traveling to with Blue Amrich
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We often hear educators saying that you can find clients anywhere. I know I say it, and I believe it because we really need so few clients per year that we can find enough no matter where we live- well almost.
Today’s guest agrees, but she also pointed out that some markets are easier than others which is why she happily travels two hours to her client shoots back in Boston, instead of trying to find clients in her new hometown.
By making this decision, she also realised she had to make more money per client. So two years ago, Blue Amrich re-designed her business model to meet that new required average sale. In today's episode, she shared what Beyond the Fence looked like then and the biggest change she made to ensure that drive is worth it.
We covered:
Moving into pets because "dogs are better than brides"
What happened when Blue stopped selling digitals
Conversion rate from enquiry to selling
Why Blue didn't move her business when she moved her home
It's a numbers game
Knowing your client
IN THE MEMBERS-ONLY EXTENDED EPISODE:
Most people haven't thought about the final result
Blue's initial client call
Pricing and products and profits
Why Blue is happy to be working seasonally
How clients are finding Beyond the Fence
Why do personal projects
Mentioned links:
https://www.adventuredogphotography.com/
https://www.facebook.com/adventuredogphoto
https://www.instagram.com/dogsonadventure/
Partnership Blogging Challenge
What would your business look like if your business partners, did your marketing for you?
If you could simply text your contact at the local specialist vet clinic, doggy daycare or equine centre and say “Let’s do it again”, and within a matter of days, you have high quality bookings?
And meanwhile, your website actually gained organic traffic and some of those visitors easily converted into your highest-spending clients.
No Facebook Ad spend. No time to dedicate to expos.
Just a shoot, a blog post and some gift vouchers.
This is my best marketing strategy, and with this challenge, you can access the exact steps I take to make it happen.
Blue Amrich
Beyond the Fence: Adventure Dog Photography, USA
Blue Amrich specializes in Adventure Dog Photography, in exploring the world of sun, woods, and wagging tails.
Based in New England, Blue has traveled throughout the US, while photographing dogs in epic landscapes. From climbing mountains and chasing waterfalls to watching the sunrise over the ocean, Blue loves capturing dogs as they explore this amazing, beautiful world. Her personal projects often feature her muse and best friend, an English Shepherd named Flint.
