The Podcast for Pet Photographers
Listen free below, or join the Club for access to extended episodes
S17E05 | Rebranding after a decade of brand name recognition with Lindsay Baca
Today’s guest has been in business for 12 years and tried a lot during that time. Last year she decided the risk was worth it and gave up her old business name along with the decade plus of brand recognition that came with it, and rebranded to better align her business with her personality and shooting style.
I’m talking about Lindsay Baca who credits defining her style to great coaches at an international workshop. We chatted all about that, her journey in business including her recent rebrand. And for members, there’s a discussion about commercial work in there for you too.
S14E10 | Turn your website into a high-ranking, conversion machine with Jeff Brown
Jeff Brown started his photography career in the defence force which gave him many opportunities. One of which was photographing the queen which of course he used as part of his branding message on his website when he ran his own studio. Today he spends his time helping other photographers grow their business.
In today’s episode, we dive deep into branding and websites, and if you are a premium member Jeff gave some really practical advice in the second half to help you improve your website conversion, and stay at the top of Google!
S12E06 | Pet Photography Roadtrips with Arica Dorff
Imagine building up your pet photography business so that you had a luxury studio space with three employees, photographing 250 clients a year - and then closing it all down to roadtrip with your dog across the United States for three months of the year. Terrifying? Amazing? Our guest today swapped her high-end studio for the travelling van life, and doubled her earnings with the transition. She’s built a successful business that supports her adventurous lifestyle - stay tuned for our interview with Arica Dorff as she shares all her secrets and tips for making pet photography roadtrips work.
S10E05 | Personal Branding Photoshoots for Small Pet Businesses with Meg McMillan
If you’re a pet photographer who works with - or would like to work with - pet businesses then you’ve likely already realised that everything you already know about working with private clients really isn’t applicable when you move to the B2B space. Throw into the mix that most of the commercial photography education out there doesn’t apply when dealing with small, local or boutique pet businesses and you might find yourself totally lost about how to best serve these clients. We’re talking your local groomer, doggy day care, pet bakery - all businesses who could potentially bring in a fantastic new income stream - if only you knew how to serve them best.
That’s why we invited Personal Branding photographer Meg McMillan of Meg Marie Photography onto the show today. Meg is killing it in the world of small business and personal branding clients and today she shares how you can take that same approach and apply it to your pet photography business!
S9E08 | How to Use the Storybrand Website Framework in your Pet Photography Business with Ryan Toth
Have you heard of Storybrand? It’s a very popular and proven marketing strategy that helps businesses clarify their message and build a sales funnel into their website. In this 7-part framework, you cast your clients as the hero - rather than your website being all about YOU, your website tells a story that your client can relate to. Sounds intriguing, right? We interviewed website expert and certified Storybrand guide, Ryan Toth of Clearbrand to find out all about this powerful framework and how pet photographers can use it to improve their websites.
S8E01 | What we learned from 2020.. and what 2021 will bring..
Podcast co-host, Kirstie McConnell shares her top 3 take aways from our 2020 interviews, and what she’s implemented as a result, and shares exciting details about the upcoming Pet Photographers Conference.
S7E07 | Why Your Clients Love You with Kim Hartz
Have you ever asked your clients outright why they love you? Kinda awkward - but SO important. Our guest today, the fabulous Kim Hartz of Kim Hartz Photography and Through the Business Lens podcast, battled her nerves and called up some of her best clients to ask them that very question - “What is it that you love about working with me?” The answers surprised her!
Tune into this episode to hear how Kim used those calls in her rebranding journey, plus so much more (including insights into setting boundaries when you work from home, getting personal on your about page, setting yourself up for success with Planning Client Sessions and how to attract your ideal client). Yes, this is a jampacked episode, one you DEFINITELY don’t want to miss!
S7E02 | Photographing Service Dogs with Cris Skinner
Cris Skinner of The Journey Photos is a dog photographer based in the rugged and picturesque state of Alaska, USA. As a former United States Marine, she was inspired by Cooper, her medical alert service dog, to create two special photography series. These projects - ‘I Am Your Constant In The Chaos’ and ‘I am Your Calm in the Storm’ - are about honoring the incredible work of Service Dogs. Join us in this video Member Spotlight episode as we chat to Cris all about her business, her photography and her inspiration behind these incredible images.
S6E10 | Kirstie McConnell Reviews a Member's Website
Kirstie McConnell is an award winning Photographer, an internationally respected photography business coach, co-host of The Pet Photographers Club and passionate believer that givers get.
She created her own website to ensure that those who land there, book a photoshoot, and she is now giving pet photographers around the world the opportunity to have their website built in this same way.
In today’s Expert Review, Kirstie dived into the website of club member, Judy Reinford from Judy Reinford Photographic Artist and is sharing her top ten tips for improving your own website. (p.s. Are you keen to have an aspect of your business reviewed by an expert? You can apply in the Member Zone, or nominate a guest if you have someone you really want to learn from).
S6E09 | 20K Followers at just 20 Years Old - Instagram Success with Isabella Willmann
We sat down to chat with Isabella Willmann - the 20 year old Amateur Pet Photographer of the Year from Austria - to chat all things creativity, inspiration and how she’s grown her dog’s Instagram page into a photographic showcase with 20 thousand loyal fans.
S5E11 | One to One Gratitude Sessions with Anastasia Chomlack
Anastasia Chomlack has found a way to bring photographers together and encourage the community around her, despite these weird and uncertain times. She runs a wedding collective (which we discussed during the extended episode) and specialises in business branding, but what we really wanted to dive into today was her fantastic new initiative - One-for-One Gratitude Sessions.
S5E08 | Tiffany Kelly on how the Barking Beautiful Project transformed her business
I am a full time vet clinic administrator by day, and by night and weekend I run my pet photography business, Noble Soul Photography. Noble Soul was created, and named in honor of my heart dog, Watson - who was just about as noble as they come.I have studied photography for over a decade, but have only been actively working as a business since 2018. I was scared to make the leap to being a professional photographer, and worried I wouldn't have enough time - but one thing I have learned: when it counts - you will make the time!I walk a fine line between my regular career and my side business, but I wouldn't trade it for the world. As for me personally, I am a super nerdy techie, and I am a sucker for anything crafty!
S5E03 | Instagram marketing and adventure dog photography with Chris Fisher
Combining his love of the great outdoors with his passion for photography and working with dogs, Chris Fisher of Adventure Pup Photography has created a business that inspires people to go on adventures with their dogs and have him photograph it!
Listen to this week's episode of the Pet Photographer's Club to learn all about Chris's instagram strategy, unique approach to partnership marketing and creating an unforgettable dog photography experience.
S3E04 | Quick Tip - Three Easy Ways to Pretty Your Packaging
In this week’s Snapshot, Caitlin shares three easy ways to pretty your packaging (without breaking the bank).
To dive a bit deeper into the topic of Client Gifts and Packaging, don’t forget to watch our full 20 minute video episode and join in the discussion online with our members in The Pet Photographer’s Club on Facebook.