The Podcast for Pet Photographers
Listen free below, or join the Club for access to extended episodes
S17E07 | Give generously and receive generously in return like Buffalo pet photographer Emily Allen
Today’s guest gives back to her community and the result is huge- she even has her photos on beers cans! But until a couple of year ago she was shooting too much for too little and so she engaged a business coach to help her increase her annual profit. As part of that process, she as encouraged to dig deep into her why- and what she discovered lead her to implementing an incredibly beautiful and profitable project.
I’m talking about Emily Allen who has increased her average sale four fold by following the advice of Karinda K.
We discussed all that in members half of this interview- but in the first half, among other things, you’ll hear how and why Emily made the move into a shares studio space and how she keeps paying rent year round even though she doesn’t go in summer. As you can tell, we covered a lot in this interview, so no matter what stage of your business you’re in, there’s sure to be a take away for you.
S17E06 | Getting paid to have other businesses market your pet photography with Lisa Olsen
Today’s guest fell into an incredible opportunity that she intelligently took full advantage of and has since replicated that with other partners.
I’m talking about part-time pet photographer Lisa Olsen who sets up a photobooth at events held by other businesses, especially to gift their clients a free photo of their dogs- and, the businesses pay her to be there!
While she’s there she’s made sure her process encourages the participants to book a full photoshoot with her, and from these events alone she is booking 80+ shoots a year and doesn’t need to do any other marketing to hit her goals.
She shared the in’s and out’s for the members, as well as her pricing strategy, but in the free half you’ll catch a few tips about these events, as well as Lisa’s other photo types and join our discussion about mental health.
S17E05 | Rebranding after a decade of brand name recognition with Lindsay Baca
Today’s guest has been in business for 12 years and tried a lot during that time. Last year she decided the risk was worth it and gave up her old business name along with the decade plus of brand recognition that came with it, and rebranded to better align her business with her personality and shooting style.
I’m talking about Lindsay Baca who credits defining her style to great coaches at an international workshop. We chatted all about that, her journey in business including her recent rebrand. And for members, there’s a discussion about commercial work in there for you too.
S17E04 | Collaborating with ambassadors and diversification when moving to a rural area with Brookyln Coverdale
There’s something for everyone in this interview with Australian equine photographer, Brooklyn Coverdale.
She built a successful business in a short period by niching down in western event coverage and portraits- a speciality that wasn’t really being serviced by other photographers. Since moving to a small rural town, Brooklyn began diversifying her local offerings all while staying within her style and the western/farming world.
We dived into the ins and outs of all that in part one and for the members, you’ll hear how she uses ambassadors and why Brooklyn has stopped offering content creation even though it pays well- and what she’s doing instead.
S17E03 | How free publicity has shaped this pet photographers business with Belinda Richards
I initially had just one question prepared for today’s guest, Belinda Richards, and it wasn’t anything to do with PR. Yet we just spent over half of this interview diving into why Belinda is putting most of her marketing energy into getting newspaper articles, blog posts and even a radio show segment! And let me tell you- the information she shared will make you go back to your client avatar, look at where they go for information and find a way to feature there.
In the members half Belinda shared her top tips for getting free publicity and then we moved onto her approach for successful expo’s- which really had little to do with being there on the day. I took us well over time but I know you’ll be glad because the episode is full of so many great take aways, oh and eventually I did get to my one question- how and why Frog Dog Studio’s is charging for pre-shoot consults.
S17E02 | Thinking like a business person for pet photography success with Lisa Asp
Today’s guest has been in business for a long time- and you can tell. She is thinking outside the box with her marketing while also ensuring she has a layered approach to fill her calendar. Beyond that, she’s heavily involved with PPA and ISAP so after chatting marketing she answered your questions about joining a photography association and the different awards and competitions that are out there.
S17E01 | Great communication, clear boundaries and firm policies make for a solid and profitable pet photography business for Jessica Wasik
Do you groan every time you hear another coach or podcast guest talk about the importance of phone calls or pre-shoot consultations? Then this interview will be a breath of fresh air for you! Today’s guest, Jessica Wasik, is on track to hit a quarter of a million dollars in annual revenue- without phone calls for most of her 80+ bookings a year!
She shared what she does instead and the importance of systems along with a whole lot of other insights. And if you’re a member, you’ll even hear my of my recent rookie mistake!