S17E05 | Rebranding after a decade of brand name recognition with Lindsay Baca
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Today’s guest has been in business for 12 years and tried a lot during that time. Last year she decided the risk was worth it and gave up her old business name along with the decade plus of brand recognition that came with it, and rebranded to better align her business with her personality and shooting style.
I’m talking about Lindsay Baca who credits defining her style to great coaches at an international workshop. We chatted all about that, her journey in business including her recent rebrand. And for members, there’s a discussion about commercial work in there for you too.
WE COVERED
Lindsay’s journey over 12 years from make-up artist to full time pet photographer and everything in between
The impact of running multiple brands
When Lindsay realised something needed to change for her business
Working with coaches to find her style
IN THE MEMBERS-ONLY EXTENDED EPISODE
How Lindsay felt about losing her brand recognition when she rebranded
The process of getting the new logo designed
Do magazine ad’s bring clients
The average spend of Lindsay’s private clients
How many clients Lindsay has per month
Why Lindsay is happy to refer out clients
The type of commercial clients Lindsay works with and how they find her
The benefits of a model search database
LINKS
https://www.lindsaybaca.com
https://www.facebook.com/lindsaybacaphoto
https://www.instagram.com/lindsaybaca
NEW DIRECTORY
The new and improved Pet Photographers Global Directory is now live!
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that you’re a trusted site so they improve your ranking.
Find out more at
www.petphotographersdirectory.com
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Lindsay Baca
Lindsay Baca Photography, USA
Lindsay Baca is a Portland, Oregon based dog photographer with over 13 years of experience, specializing in documenting the unique bond between dogs and their humans. Her lens brings to life the joy, quirks, and stories of each of her subjects, celebrating their personalities in stunning locations in the Pacific Northwest of the United States, and all around the world.
