The Podcast for Pet Photographers
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S15E07 | Pet Photography Success in a Developing Country
Today’s guest has been a working photographer for almost 20 years. She started out in weddings in the UK and switched to portraits when she moved to South Africa. Fast forward to today, she’s reworked her pricing structure to ensure her business is profitable with the 150 clients per year she shoots for, 80% of which are pet shoots. I’m talking about Emma O’Brien of Emma O’Brien Photographer. I’m sure you’ll be impressed as me to learn that she doesn’t do any paid marketing but instead uses a strategic networking approach to ensure her calendar is full so if you’re looking for free marketing strategies, but sure to listen to the second half of this episode where we go into those in detail.
S15E06 | Using a move to set up a profitable pet photography business, the right way
I’ve asked many photographers what they’d do to start their business if they moved to a new place.. And today’s guest has actually done it. She completely transformed her business from shoot and burn family photography in South Africa, to a profitable, full-service specialised pet photographer in New Zealand. She studied and implemented what she learned in order to make that transition successful and now she’s consistently booking clients who typically spend $1800. I’m talking about Salome of Yellow Pet Photography.
S15E05 | Is it really the economy or have we just become lazy in business?
Are you blaming the economy, or the Facebook algorithms for your lack of leads and clients? The tough love in this episode with Johl Dunn is for you. There was lots of real talk, and actionable ideas shared by Johl who ran a photography business for 22 years- pre-Facebook, through the GFC and during Covid too.
S15E04 | Just three years in business and consistently booking her calendar with $2800 sales averages
Today’s guest started her business just before the Pandemic. She utilised the time through Covid to lay strong foundations for her business and hit the ground running when the world opened back up again. She uses direct marketing with giveaways to book clients year round and from those strategies has an average sale of around $2800 and her highest sale to date is $16k! Remember that she’s been in business just a few years! I’m talking about Marie Wulfram, tune in to hear how she achieves all of this.
S14E12 | Financial planning: what we need to know as professional pet photographers
I never quite understood the exact role of a financial planner. I mean, I have an accountant? Don't they basically cover the same thing? Do I also need to pay another finance person? In today's show, that question, among many others were answered.
And look, I know finances aren't usually a crowd favourite topic among us creatives, but I did get an amazing guest on the show today who knows exactly how it is for us as creatives to deal with everything in terms of accounting, financial planning, and then also the psychology around money.
S14E07 | This is what a million dollar studio looks like
You are in for a real treat with today's episode- John runs not one, but two studios, and over the last couple of years has focused his marketing to become known as an expert pet photographer, despite offering other genres and today, 70% of his million dollar revenue comes from pet photography!
It is a not-to-be-missed, long interview so pop your headphones in, take your dog for a stroll and be prepared to stop to jot down notes.