Today’s guest lost her soul dog a couple of years ago. Through sharing her story, she ended up connecting with many pet parents and now 70% of her clients are senior and end of life sessions. 

I’m talking about Darlene Woodward and if you’ve ever felt guilty about charging for end of life sessions- this episode is for you. 

Darlene shared how she worked through the guilt of charging for end of life sessions and we also went into the process of working with a copywriter to help share the appropriate message with your audience. 

If you’re a member, you’ll also learn what Darlene’s clients are buying, how much their spending and what her plan is to increase that average sale next year- as well as how she has the time to provide such a great service to her clients.