S17E09 | Charging full price for end of life sessions as a pet photographer
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Today’s guest lost her soul dog a couple of years ago. Through sharing her story, she ended up connecting with many pet parents and now 70% of her clients are senior and end of life sessions.
I’m talking about Darlene Woodward and if you’ve ever felt guilty about charging for end of life sessions- this episode is for you.
Darlene shared how she worked through the guilt of charging for end of life sessions and we also went into the process of working with a copywriter to help share the appropriate message with your audience.
If you’re a member, you’ll also learn what Darlene’s clients are buying, how much their spending and what her plan is to increase that average sale next year- as well as how she has the time to provide such a great service to her clients.
WE COVERED
00:00 Introduction to Darlene Woodward's Journey
01:10 Welcome to the Pet Photographers Club
02:04 Darlene's Best Year Ever
03:18 The Importance of Senior and End-of-Life Sessions
08:41 Marketing Strategies and Client Acquisition
09:57 Dealing with Guilt and Justifying Charges
13:32 Revamping Website Copy for Better Client Connection
IN THE MEMBERS-ONLY EXTENDED EPISODE
23:10 The Importance of Your About Page
24:12 Conversion Rates and Inquiries
24:47 Handling Pricing and Client Expectations
28:11 Highlighting Unique Selling Points
29:41 Sales Goals and Strategies
39:10 Outsourcing for Efficiency
43:26 Conclusion and Final Thoughts
LINKS
https://pantthetown.com/
https://www.facebook.com/pantthetown
https://www.instagram.com/pantthetownphotography/
NEW DIRECTORY
The new and improved Pet Photographers Global Directory is now live!
You can claim your free listing, or upgrade to a premium listing for extra backlinks to tell Google
that you’re a trusted site so they improve your ranking.
Find out more at
www.petphotographersdirectory.com
Annual Club Members get a FREE upgraded listing - Check your junk folder for details!
Darlene Woodward
Pant the Town Photography, USA
Hi! I'm Darlene. New England dog photographer, canine expert, and people person.
I photograph dogs like yours. The ones who have stolen your heart, altered your life, and impacted your journey in ways you couldn’t have predicted when you first scratched behind their ears.
Your life revolves around your dog.
My heart dog, Kota, has passed on, and I cling to the images I made while we were together. She’s still here inspiring me to give that gift to you.
My mission in photography is to encourage and reinforce joy, and to celebrate the human-animal connection.
