S13E01 | How Adam raised $250k for shelters
and why he'd do it all differently if he could turn back the clock.
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How would you feel if you could say you’ve raised $250k for charity through pet photography and that those sessions were booked 6 months in advance?
This is the reality for today’s guest who prior to Covid worked with Shelters all over the country but despite being proud of the fundraising efforts, he wishes he did it all differently!
Key discussion points:
How Adam went from a marketing role at an animal shelter to professional pet photography
What shelters really think when they receive your collaboration proposal
What Adam’s packages looked like and how they evolved
How and when he fit 300 dog photoshoots into a month!
In the extended member-only episode:
Facebook Ads
The marketing strategy that’s working now for Adam
The current pricing model and insights into one of these mythical $10k sales
PLUS: Adam’s biggest piece of advice for those of you who are just starting out
p.s. If what Adam says about In Person Sales sparks you interest, definitely check out our Fly on the Wall video. It’s a recording of a real sales session I had with a client to take them from a $1500 digital only package to a $5k sale: https://thepetphotographersclub.com/pricing
About Adam Goldberg | agoldphoto.com
AGoldPhoto Pet Photopgraphy is the collaboration between photographer Adam and art-directory Mary who met (and fell in love!) while working on a fundraising campaign for The Humane Society Tampa Bay. When they launched their business they focused on hosting Pet Photo Shoot Fundraisers all over the country. When the pandemic hit in March of 2020, Adam and Mary could no longer travel and decided to open their own pet photo studio in Tampa instead.
In addition to Adam and Mary, AGoldPhoto has two full-time staff and the company is growing faster then ever imagined.
LINKS
B&H How to Take Better Pet Portraits in the Studio: 5 Tips with Adam Goldberg
Westcott Lighting YouTube - The Importance of Shelter Pet Photography | Adam Goldberg
Seth Casteel’s YouTube
Fly on the Wall video: https://thepetphotographersclub.com/pricing
