S16E07 | Five Tips to Make Google Love your Website as a pet photographer with Claire Lauer
NEVER MISS AN EPISODE: CLICK HERE TO SUBSCRIBE
LISTEN FOR FREE ONLINE
I’ve spent a lot of time increasing my SEO knowledge over the last 12 months and I can tell you first-hand that eventually it all pays off..! Even still, there’s always something more to learn, particularly in the ever-changing space of SEO.
Today’s guest, Claire Lauer helps photographers rank higher on Google to increase organic bookings and in this episode she shared tonnes of actionable tips to help you do the same as well has her favorite SEO tools. Even after this last 12 months of increasing my knowledge around this topic, I also grabbed some great tops and will be implementing a few changes on my own sites thanks to this episode!
If you’d love to have more enquiries coming to you from people who are already searching for the exact thing you offer- amazing pet portraits, then be sure to tune in.
We covered:
What is SEO and why should we spend time on improving it
Keywords and tools for researching them
How to use these keywords in blogging and why
The importance of image optimisation
How can someone like Claire help us photographers?
In this members-extended episode:
What is a Google Business Profile
Claiming, optimising and posting on your google business profile
Backlinks: where to get them and why
Understanding Domain Authority
How long do our blog posts need to be and how can we make the most of them for SEO
Mentioned links:
DIIB (SEO analyser for rankings)
Red Ketchup (image compressing)
Lazy loader - Wordpress plug-in
Podcast 1514 “The power of a strong website for organic pet photography bookings with Angie Rose”
Partnership Blogging Challenge
What would your business look like if your business partners, did your marketing for you?
If you could simply text your contact at the local specialist vet clinic, doggy daycare or equine centre and say “Let’s do it again”, and within a matter of days, you have high quality bookings?
And meanwhile, your website actually gained organic traffic and some of those visitors easily converted into your highest-spending clients.
No Facebook Ad spend. No time to dedicate to expos.
Just a shoot, a blog post and some gift vouchers.
This is my best marketing strategy, and with this challenge, you can access the exact steps I take to make it happen.
Claire Lauer
CL Content Marketing, USA
Claire Lauer is an SEO Specialist for photographers and creatives.
SEO can be murky and confusing, but she's on a mission to make it easy to understand and take action to improve your business. She loves helping her clients get more leads from Google!
Visit her website for free SEO resources at www.clcontentmarketing.com or join her free community, The Photographers Marketing Collective, on Facebook.
