S16E08 | Business lesson learned over 14 years+ as a pet photographer
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Today’s guest is no stranger to this industry. She has been setting standards for pet photographers for a decade or so, but today she’s here not to talk about education, but her journey as a pet photographer and the changes she’s made throughout the years to meet her business goals. I’m talking about none other than Nicole Begley and I’m wrapped to have her joining us today.
WE COVERED:
The push for Nicole to start a business back in 2010 and her first goal
The wake up call to switch from $175 all-inclusive sessions
The impact of attending a conference
Nicole's first sale from making that switch, and her average from then on
How Nicole's marketing approach changed to align with her new pricing came in
Why Nicole stopped photographing families and went "all in" with photographing pets
IN THE MEMBERS-ONLY EXTENDED EPISODE:
The confidence boost from a great sale
The mark up Nicole puts on her products to be profitable
Money blocks
The three different pricing structures Nicole has trialled: Collections, Create your own collection, (including digitals), Al A carte
Why Nicole uses digitals as an incentive, and how
Nicole’s golden first question for enquiries
Nicole’s booking process and how she utilises the pre-booking phone call
Why offer a bonus even for clients that have an unlimited budget
Mentioned links:
Hair of the Dog Academy - www.hairofthedogacademy.com
Freedom Focus Formula - www.freedomfocusformula.com
IG - @nicolebegleyofficial
Partnership Blogging Challenge
What would your business look like if your business partners, did your marketing for you?
If you could simply text your contact at the local specialist vet clinic, doggy daycare or equine centre and say “Let’s do it again”, and within a matter of days, you have high quality bookings?
And meanwhile, your website actually gained organic traffic and some of those visitors easily converted into your highest-spending clients.
No Facebook Ad spend. No time to dedicate to expos.
Just a shoot, a blog post and some gift vouchers.
This is my best marketing strategy, and with this challenge, you can access the exact steps I take to make it happen.
Nicole Begley
Nicole Begley Photography, Hair of the Dog Academy, USA
Hey! I'm Nicole from Nicole Begley Photography, Hair of the Dog Academy, Freedom Focus Formula, and the Hair of the Dog Conservation Fund. Whew.....that's a lot! The one thing in common among it all is a love of animals, photography, and business. I spend most of my time helping pet photographers master their craft and earn more money in their business.
