S16E12 | From burn out to happiness in doing all the things with Allira Fontana
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I initially reached out to today's guest to chat all about her Facebook group for pet parents, and we did get into the details of that but we also covered much more because today’s guest was a complete open book!
I’m talking about Allira Fontana and if you’re considering offering event photography for horse shows, the first part will certainly be of interest to you. Then we switched gears and chatted about that Facebook group- why she started it, how it grew and why Allira isn’t worried about losing clients with it.
If you’re a member- you’re really in for a treat, and maybe even a bit of a wake-up call. Allira shared the importance of understanding animal behaviour as a pet and equine photographer- and how she went about learning that, and then we got into her marketing strategies. If you’re looking at an empty calendar, hearing Allira list off her upcoming marketing calendar will be quite the eye-opener!
I don’t think I’ve ever had an interview with such variety so no matter what stage of business you’re in- be sure to tune in.
We covered:
From Horse Events to Private Sessions
Burnout from Horse Events
Fulfillment from private sessions
How Horse Events work financially
Recognising what makes you happy and following that
Recognising burnout, taking a break and re-assessing
Pricing for horse shows
The ultimate training ground for learning dog behaviour
Relaunching the change in business model
Why start a Facebook group with photo tips for pet-parents
Diversifying income
IN THE MEMBERS-ONLY EXTENDED EPISODE:
The goal of the Facebook group
Are you losing your clients by teaching them?
Certificate in animal behaviour
Working with a coach
How clients find Allira Fontana Photography today
What are people buying
Mentioned links:
www.facebook.com/allirafontanaphotography
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Allira Fontana
Allira Fontana Photography, Australia
Hello, I'm Allira, a pet photographer based in the vibrant city of Sydney, Australia. With more than a decade of experience behind the lens, I specialise in capturing the authentic personalities of dogs. My journey into photography was inspired by my own two rescue dogs, Chico and Archie, who have become not just companions, but also my best friends. Beyond simply taking pictures, I am dedicated to preserving the special moments shared between pets and their owners. From the energetic antics of a playful pup to the quiet moments of companionship, my goal is to create timeless images that serve as cherished reminders of the love and joy that pets bring into our lives.
