S17E01 | Great communication, clear boundaries and firm policies make for a solid and profitable pet photography business for Jessica Wasik
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Do you groan every time you hear another coach or podcast guest talk about the importance of phone calls or pre-shoot consultations? Then this interview will be a breath of fresh air for you! Today’s guest, Jessica Wasik, is on track to hit a quarter of a million dollars in annual revenue- without phone calls for most of her 80+ bookings a year!
She shared what she does instead and the importance of systems along with a whole lot of other insights. And if you’re a member, you’ll even hear my of my recent rookie mistake!
WE COVERED
Where Jessica’s clients come from each year
How much are Jessica’s gift certificates
Client communication to ensure gift voucher clients spend
Jessica’s booking fee, how much her clients spend and what they’re purchasing
IN THE MEMBERS-ONLY EXTENDED EPISODE
Booked out for the next two months - what does that mean
Number of sessions per month
Goal for next year
How knowing your numbers helps mindset for assuming the sale
The real reason people don’t book
Boundaries and policies that have made the biggest difference
Kirstie’s recent rookie mistake
Marketing and selling vouchers
What Jessica’s Black Friday sale includes and how she promotes it
Rainbow sessions
Pre-purchase credit
Mentioned links:
https://www.facebook.com/barkandgoldphotography
https://www.instagram.com/barkngoldphotography
Previous Interview: How to Raise Thousands of Dollars AND Build Your Business, with Jessica Wasik
Alex Cearns season 16 episode 11 and season 4 episode 12
NEW DIRECTORY
The new and improved Pet Photographers Global Directory is now live!
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that you’re a trusted site so they improve your ranking.
Find out more at
www.petphotographersdirectory.com
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Jessica Wasik
Bark & Gold Photography, USA
Jessica Wasik is an award-winning professional pet photographer focused on celebrating the joy and love between Pittsburgh pets and their people. As someone who values tangible products and who believes her job is not finished until every client has photos on display, ready to be enjoyed and handed down from generation to generation, Jessica continues her education on the best ways to create a truly boutique experience for every client and striving to provide the best practices of workflow, processes, design strategies, and client support. She is also certified as a pet loss grief specialist, which allows her to better guide her clients through anticipatory grief and post-loss grief, and in force-free certified dog photography.
In addition to capturing pets through playful portraits, high-energy action shots, and small moments in time, Jessica also gives back through her annual pet calendar contest which has welcomed hundreds of entries and raised tens of thousands of dollars for Pittsburgh's local rescues and non-profits. She's also the author of Tails of the Steel City, her first self-published book, which raised funds to benefit Bridge to Home Animal Rescue.
When not behind the camera, Jessica is a coach in the Flourish Academy's elite business coaching program, Elevate, where she specializes in pricing, in-person sales, and client management software/automation. Additionally, she is a former Certified Dubsado Specialist who offers one-on-one mentoring to photographers throughout the Pittsburgh area to help them run their businesses profitably while delivering the ultimate client experience.
