I initially reached out to todays guest to chat all about her Facebook group for pet parents, and we did get into the details of that but we also covered much more because today’s guest was a complete open book! 

I’m talking about Allira Fontana and if you’re considering offering event photography for horse shows, the first part will certainly be of interest to you. Then we switched gears and chatted about that Facebook group- why she started it, how it grew and why Allira isn’t worried about losing clients with it. 

If you’re a member- you’re really in for a treat, and maybe even a bit of a wake up call. Allira shared the importance of understanding animal behaviour as a pet and equine photographer- and how she went about learning that, and then we got into her marketing strategies. If you’re looking at an empty calendar, hearing Allira list off her upcoming marketing calendar will be quite the eye opener! 

I don’t think I’ve ever had an interview with such variety so no matter what stage of business you’re in- be sure to tune in.