S17E06 | Getting paid to have other businesses market your pet photography with Lisa Olsen
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Today’s guest fell into an incredible opportunity that she intelligently took full advantage of and has since replicated that with other partners.
I’m talking about part-time pet photographer Lisa Olsen who sets up a photobooth at events held by other businesses, especially to gift their clients a free photo of their dogs- and, the businesses pay her to be there!
While she’s there she’s made sure her process encourages the participants to book a full photoshoot with her, and from these events alone she is booking 80+ shoots a year and doesn’t need to do any other marketing to hit her goals.
She shared the in’s and out’s for the members, as well as her pricing strategy, but in the free half you’ll catch a few tips about these events, as well as Lisa’s other photo types and join our discussion about mental health.
WE COVERED
Put them to work - pet parents
Your website clearly defines the types of sessions you offer: Dog portraits, Puppy Portraits, Puppy Cakesmash, Mommy and me, Family Photos, Celebration of life and Holiday Theme! - Other than being listed on your website, are you actively advertising all these types of shoots at once?
Which session type is bringing in the most clients, and importantly most revenue?
What happens with the Mommy and me sessions
One of the best ways I’ve gotten client referrals in 2024 has been doing Events with Pets. A business will hire me to be the dog photographer at their event. The business (such as dog groomers, pet sitter, dog trainers, realtors, vets…..) will do all the marketing to their current clients and potential clients to come to their event and receive one free photo from me. I’m usually the main attraction at the events so it’s been great for brand recognition and client referrals, plus the business is paying me. This has also lead to doing business portraits with pet for those in the pet industry.
How long Lisa is spending with her clients
How Lisa ensures the dog is ready for the studio session with desensitization
How photography helps Lisa’s mental health and how she balances that with running a profitable business
Making lollipops as props
IN THE MEMBERS-ONLY EXTENDED EPISODE
Events with Pets
How Lisa got started with offering events for pets
Package prices for the business
How many dogs Lisa photographs at these events and how they work on the day
Which industry makes the best business partners for events for pets
How much help does Lisa give the partners for marketing the events
Why Lisa doesn’t take or sell additional photos at the events for the clients
Your packages are digital based with a set number of images in each, and a small amount of print credit. With this structure, are you relying also on print sales, or is it more a bit of a bonus for you if they purchase something in print?
What percentage of clients are using the print credit?
How much extra do most people spend beyond their package?
LINKS
https://www.mypetsrfamily.com/
Www.facebook.com/my.pets.r.family
Instagram.com/pets.r.family
NEW DIRECTORY
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Lisa Olson
Pets R Family USA
My Name is Lisa Olson, the owner of Pets R Family. Certified dog trainer, award winning certified photographer and certified in pet psychology (understanding pet body language).
I started my photography by doing creative women portraits after I found a passion for being creative and making unique headdress and designer photo shoot sets. I wanted to help women escape everyday life and do something different. I also wanted to show women how beautiful they are, because we are our own hardest critics.
I was always a very shy and socially awkward person so I know how an amazing picture could give you a big self confidence boost. I launched my first photography business Custom Design Portraits. My goal was to help others step outside their comfort zone and be creative.
In 2020 when COVID hit, my portrait business, went out of business. This was a perfect time for me to search my heart and discover what I really wanted to do with my photography business. I decided to rebrand my business to what I have always loved and that was working with pets. I studied and received my dog training certification and pet psychology certification.
Pets are such a big part of my family it helped me think of my new pet photography business name, Pets R Family.
In 2022 I combined my two passions of encouraging women and working with pets. I now offer specialized photo shoots for women with their dog. I give them a judge free zone to be themselves and be as creative as they want to be. I challenge them not care what others think and do it for themselves and be who they want to be.
It’s not just a photo shoot it’s a journey of self discovery with their dog by their side.
