S17E07 | Give generously and receive generously in return like Buffalo pet photographer Emily Allen
NEVER MISS AN EPISODE: CLICK HERE TO SUBSCRIBE
LISTEN FOR FREE ONLINE
Today’s guest gives back to her community and the result is huge- she even has her photos on beers cans! But until a couple of year ago she was shooting too much for too little and so she engaged a business coach to help her increase her annual profit. As part of that process, she as encouraged to dig deep into her why- and what she discovered lead her to implementing an incredibly beautiful and profitable project.
I’m talking about Emily Allen who has increased her average sale four fold by following the advice of Karinda K.
We discussed all that in members half of this interview- but in the first half, among other things, you’ll hear how and why Emily made the move into a shares studio space and how she keeps paying rent year round even though she doesn’t go in summer. As you can tell, we covered a lot in this interview, so no matter what stage of your business you’re in, there’s sure to be a take away for you.
WE COVERED
What is Emily’s area like
How sharing a studio works and why Emily opted to go that route
Managing client expectations when changing their booked outdoor session to in-studio due to weather
How Emily’s clients find out about her
How Emily’s photos ended up on beer cans- and how it helps her business!
Justifying pricing
IN THE MEMBERS-ONLY EXTENDED EPISODE
How and why Emily increased her prices when her average was already $750
Working with a coach
The impact of increasing her sale by 4x
What people buy, and what the cost of goods are
Changes to Emily’s website to avoid phone calls - and if it’s helped
Storytelling: A Dog's Life, A Woman's Story
LINKS
https://www.tmpphotos.com/
https://www.facebook.com/tailormaydephotography
https://www.instagram.com/tailormayde_petphotog/
NEW DIRECTORY
The new and improved Pet Photographers Global Directory is now live!
You can claim your free listing, or upgrade to a premium listing for extra backlinks to tell Google
that you’re a trusted site so they improve your ranking.
Find out more at
www.petphotographersdirectory.com
Annual Club Members get a FREE upgraded listing - Check your junk folder for details!
Emily Allen
Tailor Mayde Photography, USA
Hello! I'm Emily, owner of Tailor Mayde Photography based out of Buffalo, NY. I specialize in lifestyle, story telling sessions with pets as the main focus. 80% of my clients are pups and pups with their people, 10% horses, 1% cats and 9% cat's hiding.
I have been in business since 2011, dabbling in everything from newborns, weddings, events, etc. I was beginning to feel burnt out trying to compete with so many up and coming local photographers over the years. So in 2018, I decided on a whim to throw some cheese balls at my dogs and BOOM, treat toss sessions opened the door to my now 6 figure pet photography business!
Thanks to this wonderful community of pet photographers, their resources, conferences, workshops, mentorships, etc., I have been able to learn, grow and build a successful business from the ground up. Allowing me to quit my job in 2019 and I have been full time ever since!
