S16E05 | The journey from dog sports to portraits with the help of great education with Michelle Crandall
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Today’s guest launched her dog sports photography business in late 2019.. Within months the 25 upcoming events she’d booked had all been canceled due to covid. Having quit her career job, she was forced to pivot and spend most of 2020 learning as much as she could to relaunch as a pet portrait photographer. Implementing everything she learned, her focus became building relationships which now means most of her clients come from referrals. I’m talking about Michelle Crandall of Pets in Focus and you’ll want to tune in to hear all about that and her business today.
We covered
How covid forced Michelle to change from dog sports to portraits
Why Covid was a blessing in disguise
Knowing your values right now
Why Michelle hasn’t gone back to dog sports
Anxiety around education
How Michelle transitioned her name from dog sports to portraits with marketing
IN THE MEMBERS-ONLY EXTENDED EPISODE:
How managing a Pet Parade helped Michelles business
The marketing plan Michelle is focusing on
Charitable marketing
Partners don’t need to be dog related
Michelle’s process to choosing a product menu
Michelle’s meat selling product
Michelle’s process
The biggest time saver
The labs Michelle works with and why the variety
MENTIONED LINKS
www.petsinfocusphoto.com
https://www.facebook.com/PetsInFocusPhoto
https://www.instagram.com/PetsInFocusPhoto
Partnership Blogging Challenge
What would your business look like if your business partners, did your marketing for you?
If you could simply text your contact at the local specialist vet clinic, doggy daycare or equine centre and say “Let’s do it again”, and within a matter of days, you have high quality bookings?
And meanwhile, your website actually gained organic traffic and some of those visitors easily converted into your highest-spending clients.
No Facebook Ad spend. No time to dedicate to expos.
Just a shoot, a blog post and some gift vouchers.
This is my best marketing strategy, and with this challenge, you can access the exact steps I take to make it happen.
Michelle Crandall
Pets in Focus, USA
Michelle Crandall from Pets in Focus in Michigan officially launched her pet photography business in 2019 with a focus on dog sports. After pivoting her business model to pet portraits, she's learned that your business has a lot more to do with your mindset than any photo you take.
