The Podcast for Pet Photographers
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S17E03 | How free publicity has shaped this pet photographers business with Belinda Richards
I initially had just one question prepared for today’s guest, Belinda Richards, and it wasn’t anything to do with PR. Yet we just spent over half of this interview diving into why Belinda is putting most of her marketing energy into getting newspaper articles, blog posts and even a radio show segment! And let me tell you- the information she shared will make you go back to your client avatar, look at where they go for information and find a way to feature there.
In the members half Belinda shared her top tips for getting free publicity and then we moved onto her approach for successful expo’s- which really had little to do with being there on the day. I took us well over time but I know you’ll be glad because the episode is full of so many great take aways, oh and eventually I did get to my one question- how and why Frog Dog Studio’s is charging for pre-shoot consults.
S9E06 | Pitching, Publicity and PR for Pet Photographers with Zoe Hiljemark
Tune into our interview with Zoe Hiljemark, a PR and Marketing expert who works exclusively with professional photographers. Her mission is to help photographers become ‘PR savvy’, gain visibility and grow a loyal audience - and she shares all her best tips in this episode. It’s time to get that head out of the sand and see how you can use PR strategies to grow your business!
S2E09 | Partner Networking for Big Sales with Luci Dumas
Luci Dumas is a master photographer who specialises in heartfelt portraits and has been running a successful portrait business for 36 years. Her super power is selling multiple large portraits per client and she generating a consistent flow of new clients with her networking strategies.