S17E03 | How free publicity has shaped this pet photographers business with Belinda Richards
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I initially had just one question prepared for today’s guest, Belinda Richards, and it wasn’t anything to do with PR. Yet we just spent over half of this interview diving into why Belinda is putting most of her marketing energy into getting newspaper articles, blog posts and even a radio show segment! And let me tell you- the information she shared will make you go back to your client avatar, look at where they go for information and find a way to feature there.
In the member’s half Belinda shared her top tips for getting free publicity and then we moved on to her approach for successful expos- which really had little to do with being there on the day. I took us well over time but I know you’ll be glad because the episode is full of so many great take aways, oh and eventually I did get to my one question- how and why Frog Dog studios is charging for pre-shoot consults?
WE COVERED
Why Belinda began entering awards and the impact on her business
Client trust- how do you make sure that your audience knows about the awards
Why Belinda doesn’t work with a PR Agent
SEO impact from the backlinks of the online publications
Client demographic that comes from printed media
Who is the client Belinda wants to work with now
How far Frog Dog Studio’s clients travel for to work with Belinda
IN THE MEMBERS-ONLY EXTENDED EPISODE
Belinda’s top tips for getting PR - who to contact, how and what to say
The marketing strategy that Belinda has pivoted away from, and why
How Belinda approached expo’s
A decision doesn’t have to be forever
The story behind the studio shop front
Charging for pre-shoot consultations
Belinda’s conversion rate from consultation to booking
Mentioned links:
NEW DIRECTORY
The new and improved Pet Photographers Global Directory is now live!
You can claim your free listing, or upgrade to a premium listing for extra backlinks to tell Google
that you’re a trusted site so they improve your ranking.
Find out more at
www.petphotographersdirectory.com
Annual Club Members get a FREE upgraded listing - Check your junk folder for details!
Belinda Richards
Frog Dog Studios, Australia
Belinda Richards, recognised as the Australian Pet and Animal Photographer of the Year three years in a row, has shattered the notion that pet photography is merely about snapping pictures of adorable dogs. As the visionary founder and Creative Director of Frog Dog Studios, Belinda has earned a reputation for capturing animals' unique expressions, poses, and personalities. Her remarkable talent is evident in her digital composite works, which not only showcase her mastery of Photoshop but also convey subtle social commentary by giving animals human-like qualities.
Belinda's love for her art drives her to personally oversee every aspect of the creative process, from capturing the perfect shot to ensuring flawlessly executed prints. Combining her innate understanding of animals with her technical prowess, she effortlessly captures her subjects in a way that is truly unique, resulting in fine art portraits that communicate, connect, and emote.
