We often hear educators saying that you can find clients anywhere. I know I say it, and I believe it because we really need so few clients per year that we can find enough no matter where we live- well almost.

Today’s guest agrees, but she also pointed out that some markets are easier than others which is why she happily travels two hours to her client shoots back in Boston, instead of trying to find clients in her new hometown.

By making this decision, she also realised she had to make more money per client. So two years ago, Blue Amrich re-designed her business model to meet that new required average sale. In today's episode, she shared what Beyond the Fence looked like then and the biggest change she made to ensure that drive is worth it.