S16E04 | Making the most of connections to start a business with Kim Hoshal
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When today’s guest moved cities, continuing her landscape photography as her primary income felt impossible without local connections. She considered the contacts she did have and realized they were in the dog world. Combining her love for dogs with her love for nature, Kim Hoshall utilised these contacts to launch a pet photography business. She’s tried many different pricing structures and marketing strategies in the last ten years, and in today's episode- we spoke all about them!
We covered
From a career in dance to professional photography
No connections
How Kim's income is split between landscape photography and pet photography
The importance of connections
How to get started in a new city
Kim's best lead source
Why offer multiple session types, and is that working?
IN THE MEMBERS-ONLY EXTENDED EPISODE
The attraction to destination adventure sessions
Kim's most popular product
How Kim reaches her typical average sale and what she wants to change
Starting a local dog community podcast as a marketing strategy
Partnership Blogging Challenge
What would your business look like if your business partners, did your marketing for you?
If you could simply text your contact at the local specialist vet clinic, doggy daycare or equine centre and say “Let’s do it again”, and within a matter of days, you have high quality bookings?
And meanwhile, your website actually gained organic traffic and some of those visitors easily converted into your highest-spending clients.
No Facebook Ad spend. No time to dedicate to expos.
Just a shoot, a blog post and some gift vouchers.
This is my best marketing strategy, and with this challenge, you can access the exact steps I take to make it happen.
Kim Hoshal
Kim Hoshal Photography, USA
Kim Hoshal is an esteemed landscape photographer whose captivating imagery has earned her numerous accolades. As a proud Corgi mom, Kim seamlessly integrates her passion for photography with her love for dogs, infusing her work with the boundless energy and endearing personalities of her furry companions. With a keen eye for composition and a deep appreciation for the natural world, Kim's photographs not only showcase breathtaking landscapes but also celebrate the special bond between dogs and their human counterparts. Through her lens, she creates timeless memories that capture the essence of this cherished connection, inviting viewers to experience the joy and wonder of life with dogs.
