S17E04 | Collaborating with ambassadors and diversification when moving to a rural area with Brookyln Coverdale
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There’s something for everyone in this interview with Australian equine photographer, Brooklyn Coverdale.
She built a successful business in a short period by niching down in western event coverage and portraits- a speciality that wasn’t really being serviced by other photographers. Since moving to a small rural town, Brooklyn began diversifying her local offerings all while staying within her style and the western/farming world.
We dived into the ins and outs of all that in part one and for the members, you’ll hear how she uses ambassadors and why Brooklyn has stopped offering content creation even though it pays well- and what she’s doing instead.
WE COVERED
Niching down as a strategic decision
Western coverage & western portraits & ram and bull sales
Diversifying genres changing location
How ambassadors helped Brooklyn grow her audience
IN THE MEMBERS-ONLY EXTENDED EPISODE
Ambassador search
The big red flag when looking for ambassadors
The agreement between photographer and ambassador
How to know when to dissolve an agreement
The bonus of working with ambassadors for your creativity
Content Creation & Social Media Management
How Brooklyn booked those first content creation jobs
Breakdown of income
Mentioned links:
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Brooklyn Coverdale
Coverdale Media, Australia
Hi! I'm Brooklyn from Coverdale Media. I specialize in photography and content creation for the rural and western niches. This can be anything from videos of working dogs, stud sales and everything horses. I travel all around the country photographing western equine events, mainly cowhorse, reining and rodeo.
The last few years has changed a little with the arrival of our daughter, as well as moving from Sydney to southern NSW. Trying to balance family and work can be a struggle, Blakely comes with me to most events and photoshoots but thankfully she seems to love it.
At the moment, my main focus is building my business again in a rural community, which has a few more challenges than I expected. I have had to adjust my niche and offerings a little, but I am confident it will pay off!
