The Podcast for Pet Photographers
Listen free below, or join the Club for access to extended episodes
S15E04 | Just three years in business and consistently booking her calendar with $2800 sales averages
Today’s guest started her business just before the Pandemic. She utilised the time through Covid to lay strong foundations for her business and hit the ground running when the world opened back up again. She uses direct marketing with giveaways to book clients year round and from those strategies has an average sale of around $2800 and her highest sale to date is $16k! Remember that she’s been in business just a few years! I’m talking about Marie Wulfram, tune in to hear how she achieves all of this.
S13E08 | How to sell products to your clients, and get the ego boost that comes with it!
Are you selling digital only but would love to sell more product? Or perhaps you offer product but you find you can’t sell it? In today’s episode I chatted all about selling product with Maggie Robinson. We also covered the impact of booking a shoot for yourself, how her background in sales helps her in photography and the benefit of IPS that no one likes to mention- the ego boost!
And if you’re a member you’ll hear Maggie share her entire client process in the second half, including the questions she asks on the phone, when she shares her prices and how, how she starts her sales appointments and leads that into a top package sale, and a few key lines that she uses too plus so much more!
S13E06 | Understand your community in order to market successfully, create product desire and book often
As pet photographers we are always looking for ways to give our clients a reason to stop saying “I’ll book that shoot.. One day”.. And instead, book now. Indian pet photographer, Prathima of Pawparazzi Pet Photography looked deep into the values of her culture to find a way to do just that - and it’s something that’s right in front of us and can easily be introduced around the world.
And if you’re not yet a member, you’re certainly going to want to join to hear the members-only extended episode of this interview. We chatted about making gift certificates profitable, creating desire for wall art, and what to offer if that doesn’t work! PLUS we chatted all about offering shoots outside of your local area, and how you can incentivise your clients to do the marketing for you in a way that’s simpler than you might think!
S13E05 | Improve your cash flow with a subscription offering
Does it feel like every business around you is somehow switching to a subscription model, except us pet photographers? All our software, education, even our own dogs food can be purchased on subscription.
How would you like to jump on board this trend and improve your cash-flow too? Today’s guest took inspiration from another photographer to launch an offering to do just that with a Monthly Print Club. Tune in to hear all about it.
In the extended member-only episode you’ll hear all the details around pricing and workload, plus a conversation around the turning point for Cassie’s business which is sure to encourage those of you who are in the early stage of your business.
S13E04 | Take control of your work-life balance by implementing these systems
Do you feel like you’re always chasing your tail? Like there’s always a huge to-do list and you just can’t get on top of it? You know you need a better system but implementing it is a whole other to-do list?
If that all sounds familiar, tune in for today’s episode with Kim Hamblin where she shares actionable advice as we break down all the systems that can help you free up more time in your business.
S12E10 | Creating a Business Plan that Works with Julie Christie of Togs in Business
Does the idea of doing an in-depth analysis of your competitors make your insides squirm? First of all - you’re not alone (because, same!) But our guest today, Julie Christie from Togs in Business, is insisting we do the hard work to really help our businesses. Tune in for a deepdive discussion into the most important elements of a good, useable marketing plan for your pet photography business
S12E09 | Top 5 tips for evolving from hobbyist to professional pet photographer
Most of us start out as pet photographers because we love animals, and we love taking photos. We combine these two passions into a hobby, and at some point, that hobby becomes a source of income. Accepting payment for something that you truly enjoy is a strange concept in this modern world. Even once we start doing business orientated tasks, it can be hard to forget that this all started as a hobby.
If that sounds familiar, tune in to this weeks episode as Kirstie shares her top 5 tips to help you evolve from a hobbyist to a professional pet photographer!
Update | What's new at The Pet Photographers Club
Like everything good in life.. we’ve grown! The podcast that Caitlin and I started in 2018 as a tiny passion project has since grown into so much more. The Pet Photographers Club is now a thriving community which hosts the awards, events, an active membership, delivers courses and more! With all this growth, we thought we better let you know what The Club is all about!
S10E06 | Managing client data, job statuses and to-do lists with a CRM
Managing a business can be stressful. You have a thousand and one hats to wear, and with that, means a never ending to-do list. As your business grows, so does that to-do list, but you don’t need to have an office full of sticky notes and an excel file with client details. You can have all those things in a CRM (client relationship management software, and if you use a photographers specific CRM like Studio Ninja, you can also keep contracts, quotes, invoices and so much more in there too. Better yet, Studio Ninja comes with sample templates of all of things and more!
In today’s interview, Kirstie interviewed the co-founder of Studio Ninja to learn what makes them different, how they help you, and what exactly these CRM’s can do for you.
Oh and if you’re ready to make the switch- they offer a free migration service )yep, even from sticky notes!) and with our coupon, you’ll save 50% for the first twelve months.